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Boon, I have done lots of marketing and advertising classes. Something that is taught is certainly be creative. As for the customer always being right, it is debatable. In advertising, almost anything goes,as long as it serves it's purpose. as for the current issue, i think that the seller has done the right thing from a therotical point of view. The customer is always right. But not everyone that reads the mails are customers and that only people that are interested in the pdts are customers/ potentcial ones. Therefore, I think that as long as the customers(intersted parties) think that the strategy used is helpful and effective, its all that matters. this is a big problem, because email list are not perfect advertising tools. they have people that are not interested in trading subscribled. hence, they get easily annoyed. What they fail to grasp is, the ads are not aimed at them! just at interested parties. And intersted parties would find such stategy employed good and convienent for them. In conclusion, email mailing list are not gd for targeting a specifc group of viewers. However, to subscrible, to this imperfect medium is entering into an agreement to allow all sorts of advertisments into your mailbox as long as its done within the rules of the forum. Interested parties looking for stuff, want upfront advertisments in the subject line(because of the amt of info available- makes it easy to sort out), and generally, the more the merrier. hope it makes sense. cheers, sharon >Mun Yew, > >I guess your lecturer forgot to teach you one very important lesson... >The customer is always right! :) >What's good about your advertisting strategy, >if such strategy has the potential to offend the public? > >Boon Hong. _________________________________________________________________ MSN Photos is the easiest way to share and print your photos: http://photos.msn.com/support/worldwide.aspx To UNSUBSCRIBE, send a 'unsubscribe is-noticeboard' message to : [EMAIL PROTECTED] For any questions or suggestions regarding this list, send an email to '[EMAIL PROTECTED]'
