Marketing text book for sell

[Po-Tsung Tu]

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Hi, Guys

 

I have full ranage of the text books for undergraduate marketing course for sell, please check out the following book and subject list on the books that you are interested in

 

Market 1012, Marketing fundamental

Kotler P., Brown L., Adam S., and Armstrong G. Marketing, 5th Edition, Sydney, Prentice Hall, 2001�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K..($40)

 

MARK2051 Consumer Behaviour

Schiffman, Bednall, Cowley, O��Cass, Watson & Kanuk (2001) Consumer Behaviour. 2nd edition, Sydney: Pearson Education�K�K�K�K�K�K.($40)

 

 

MARK2052 Marketing Research

Malhotra, N., Hall, J., Shaw, M. & Oppenheim, P. 2002. Marketing Research: An Applied Orientation (second edition). Prentice Hall�K.($55)

 

MARK2053 Marketing Communications and Promotions Management

Belch, George & Belch Michael. ��Advertising and Promotions: An Integrated Marketing Communications Perspective�� 5th Edition - McGraw Hill, 1999�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K.($50)

 

MARK2054 Market Analysis

N. Malhotra, J. Hall, M. Shaw and P. Oppenheim, 2002, ��Marketing Research �V An Applied Orientation��, 2nd edition, Prentice Hall�K.($55)

 

 

MARK3081 Distribution and Service Management

l         Anne Coughlan, Erin Anderson, Louis Stern, and Adel El-Ansary,

Marketing Channels, Sixth Edition, Prentice Hall, 2001�K�K�K�K�K..($45)

 

l         Distribution and Service Management (ISBN 777777-439-5), A custom

publication for this course from McGraw-Hill containing four chapters from Peter�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K($30)

 

McGoldrick, Retail Marketing, Second Edition, 2002.

l         A study kit for this course containing a selection of cases and an additional reading

 

 If you are interested, please contact me by returning this e-mail or call 0411690738 (Jacky)

 

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