http://www.prweekus.com/failure-to-prepare-for-data-hacks-can-exacerbate-a-crisis-situation/article/300374/
By Terry Banks
FleishmanHillard
July 01, 2013
For many organizations, the prospect of a data breach is no longer if, but
when. Barely a week goes by without reports that a business, government
agency, or other institution, has had data – customer records, internal
communications, and financial files – stolen or exposed.
If your organization does suffer a breach, here are three
experience-tested communications tips to avoid unnecessary pitfalls,
mitigate collateral damage, and get back to normal.
* Get your facts straight. Instead of rushing to comment, as some people
in your organization may urge, devote your energy to getting the facts
right. You don't want to have to issue updated or corrected statements
that will only attract new attention.
Don't make a statement until you have clarity on the extent of the data
breach, how it happened, and other information that may have been lost
and/or could soon be exposed.
[...]
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