http://www.eweek.com/security/many-americans-say-they-will-avoid-breached-retailers-study-shows.html
By Robert Lemos
eWEEK.com
2014-10-22
Following security breaches, more retail stores may feel a slump from lack
of customer confidence, a new study suggests.
Retail stores hit by cyber-criminals have to worry about consumer
backlash, as customers are more likely to avoid compromised retailers,
according to a study released this week by CreditCards.com.
The survey of 865 Americans by phone found that 45 percent would either
"definitely" or "probably" not shop at a retailer this coming holiday, if
they learned that the company had been breached by attackers. The
interviews, carried out by Princeton Survey Research Associates
International, also found that higher-income and college-educated
respondents were less likely to punish retailers for security breaches.
Yet, while consumers worry about breaches, those concerns many not be
enough to keep them away from holiday sales, Matt Schulz, senior industry
analyst for CreditCard.com, told eWEEK.
"I think that generally most people will just keep doing what they are
doing, and either not worry about it because they are busy and have other
things to worry about, or because the message is getting out there that
the actual liability you have is actually really low,"
[...]
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