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https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=17631609#comment-17631609
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Claude Warren commented on AVRO-3554:
-------------------------------------
My thought was the word AVRO where the bottom of the letters is streaming away
through a funnel/wormhole and then reassembling on the other side. My artistic
abilities are nill so here is an ASCII art that shows the concept.
{{
}}
{{
}}
{{ AAA VVVVVVVV VVVVVVVVRRRRRRRRRRRRRRRRR
OOOOOOOOO }}
{{ A:::A V::::::V V::::::VR::::::::::::::::R
OO:::::::::OO }}
{{ A:::::A V::::::V V::::::VR::::::RRRRRR:::::R
OO:::::::::::::OO }}
{{ A:::::::AV::::::V V::::::VRR:::::R
R:::::RO:::::::OOO:::::::O}}
{{ A:::::::::AV:::::V V:::::V R::::R R:::::RO::::::O
O::::::O}}
{{ A:::::A:::::AV:::::V V:::::V R::::R R:::::RO:::::O
O:::::O}}
{{ A:::::A A:::::AV:::::V V:::::V R::::RRRRRR:::::R O:::::O
O:::::O}}
{{ A:::::A A:::::AV:::::V V:::::V R:::::::::::::RR O:::::O
O:::::O}}
{{ A:::::A A:::::AV:::::V V:::::V R::::RRRRRR:::::R O:::::O
O:::::O}}
{{ A:::::AAAAAAAAA:::::AV:::::V V:::::V R::::R R:::::RO:::::O
O:::::O}}
{{ A:::::::::::::::::::::AV:::::V:::::V R::::R R:::::RO:::::O
O:::::O}}
{{ A:::::AAAAAAAAAAAAA:::::AV:::::::::V R::::R R:::::RO::::::O
O::::::O}}
{{ A:::::A A:::::AV:::::::V RR:::::R
R:::::RO:::::::OOO:::::::O}}
{{ ....... ................ ........
.......................... }}
{{ ...... .......................
......................... }}
{{ ...... ...............
.........................}}
{{ ...... ....... .........................}}
{{ ...... .............................}}
{{ ...... .........................}}
{{ ...... .........................}}
{{ .........................}}
{{ ...... .........................}}
{{ ...... .........................}}
{{ ...... .............................}}
{{ ...... ....... .........................}}
{{ ...... ...............
.........................}}
{{ ...... .......................
......................... }}
{{ ....... ................ ........
.......................... }}
{{ A:::::A A:::::AV:::::V R::::::R R:::::R
OO:::::::::::::OO }}
{{ A:::::A A:::::AV:::V R::::::R R:::::R
OO:::::::::OO }}
{{AAAAAAA AAAAAAAVVV RRRRRRRR RRRRRRR
OOOOOOOOO }}
> Create original art for the Avro logo
> -------------------------------------
>
> Key: AVRO-3554
> URL: https://issues.apache.org/jira/browse/AVRO-3554
> Project: Apache Avro
> Issue Type: Improvement
> Reporter: Ryan Skraba
> Priority: Major
> Fix For: 1.12.0
>
> Attachments: OldAsmLogo.png, cuttlefish oscar 2.svg, cuttlefish
> oscar.svg
>
>
> There was a quick discussion with Apache Trademarks along the lines "If it
> ever came to a legal challenge, would we care enough to defend our usage? If
> not, changing it discreetly and voluntarily is the best route."
> The result: we _must_ change our logo this year to some original art.
>
> Criteria for a new logo, as discussed on the mailing list:
> [https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml]:
> Must:
> * be unique and not similar to anything “out there”
> * be available in a vector format (SVG) so it can be scaled with full
> accuracy
> Should:
> * show either something of the name (like Beam, Airflow, Ant, Drill) or what
> it does (like Mahout, Bookkeeper, Ratis, Pulsar)
> * have 2 variants: Square/Circle (social media, favicon, etc) and rectangle
> (top banner)
> Could:
> * have the banner logo be the compact logo with the name attached, or more
> elaborate
> Would:
> * have limited colors; at most 5-10 (so like Iceberg, not like Flex with the
> gradients)
>
> _To allow sufficient artistic freedom, we should limit new requirements.
> Instead, please add ideas in the comments._
>
> See [https://www.apache.org/logos/] for many examples
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