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https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=17778552#comment-17778552
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Oscar Westra van Holthe - Kind commented on AVRO-3554:
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About this last version: this indeed doesn't work, because it deforms the
plane. If you compensate for the lower viewpoint angle by correcting the shape
of the plane, you'll find it becomes too flat, which makes the result
unrecognisable at small sizes (<16px).
> Create original art for the Avro logo
> -------------------------------------
>
> Key: AVRO-3554
> URL: https://issues.apache.org/jira/browse/AVRO-3554
> Project: Apache Avro
> Issue Type: Improvement
> Reporter: Ryan Skraba
> Assignee: Emma Kellam
> Priority: Major
> Fix For: 1.12.0
>
> Attachments: Apache-Avro-Logo-Finalists.png,
> Apache-Avro-Logo-Ideas.pdf, Apache-Avro-Logo-Ideas.png,
> Apache-Avro-Logo-Revisions-V1.pdf, Apache-Avro-Logo-Revisions-V2.png,
> Apache-Avro-Logos-1.png, Apache-Avro-Logos-2.png, OldAsmLogo.png,
> adjusted-upwards-avro-logo.png, avro-logo-v9.2-adjusted-to-upward-angle.png,
> cuttlefish oscar 2.svg, cuttlefish oscar.svg
>
>
> There was a quick discussion with Apache Trademarks along the lines "If it
> ever came to a legal challenge, would we care enough to defend our usage? If
> not, changing it discreetly and voluntarily is the best route."
> The result: we _must_ change our logo this year to some original art.
>
> Criteria for a new logo, as discussed on the mailing list:
> [https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml]:
> Must:
> * be unique and not similar to anything “out there”
> * be available in a vector format (SVG) so it can be scaled with full
> accuracy
> Should:
> * show either something of the name (like Beam, Airflow, Ant, Drill) or what
> it does (like Mahout, Bookkeeper, Ratis, Pulsar)
> * have 2 variants: Square/Circle (social media, favicon, etc) and rectangle
> (top banner)
> Could:
> * have the banner logo be the compact logo with the name attached, or more
> elaborate
> Would:
> * have limited colors; at most 5-10 (so like Iceberg, not like Flex with the
> gradients)
>
> _To allow sufficient artistic freedom, we should limit new requirements.
> Instead, please add ideas in the comments._
>
> See [https://www.apache.org/logos/] for many examples
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