AHeise commented on a change in pull request #16783:
URL: https://github.com/apache/flink/pull/16783#discussion_r689720051



##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()

Review comment:
       Update example. Should start with 
`KafkaRecordSerializationSchema.builder("topic")`. Note we also want to get rid 
of `<String>`.

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;

Review comment:
       If we translate topic -> not `@Nullable`.

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;

Review comment:
       `@Nullable`

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchema.java
##########
@@ -85,4 +86,28 @@ default void open(
          */
         int[] getPartitionsForTopic(String topic);
     }
+
+    /**
+     * Creates a default schema builder to provide common building blocks i.e. 
key serialization,
+     * value serialization, partitioning; based on a static target topic.
+     *
+     * @param topic target topic for all records
+     * @param <T> type of incoming elements
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    static <T> KafkaRecordSerializationSchemaBuilder<T> builder(String topic) {
+        return new KafkaRecordSerializationSchemaBuilder<T>(topic);
+    }
+
+    /**
+     * Creates a default schema builder to provide common building blocks i.e. 
key serialization,
+     * value serialization, partitioning; based on a dynamic target topic.
+     *
+     * @param topicSelector to dynamically derive the target topic based on 
the incoming element
+     * @param <T> type of incoming elements
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    static <T> KafkaRecordSerializationSchemaBuilder<T> builder(Function<T, 
String> topicSelector) {
+        return new KafkaRecordSerializationSchemaBuilder<T>(topicSelector);
+    }

Review comment:
       Maybe just start with `builder()`? With only one parameter, it looks 
like it's the only mandatory parameter.
   
   On a second thought, it could actually be the only parameter, if the builder 
uses the Flink Type system to serialize to `byte[]` by default. But that 
requires some small shenanigans with passes the type information through some 
internal functions in `DefaultKafkaSinkContext`...

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;
+
+    KafkaRecordSerializationSchemaBuilder(String topic) {
+        this.topic = checkNotNull(topic);
+        this.topicSelector = null;
+    }
+

Review comment:
       Could be replace by using `t -> topic` on call-site.

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchema.java
##########
@@ -85,4 +86,28 @@ default void open(
          */
         int[] getPartitionsForTopic(String topic);
     }
+
+    /**
+     * Creates a default schema builder to provide common building blocks i.e. 
key serialization,
+     * value serialization, partitioning; based on a static target topic.
+     *
+     * @param topic target topic for all records
+     * @param <T> type of incoming elements
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    static <T> KafkaRecordSerializationSchemaBuilder<T> builder(String topic) {
+        return new KafkaRecordSerializationSchemaBuilder<T>(topic);

Review comment:
       Translate to constant `Function`? Then 
`KafkaRecordSerializationSchemaBuilder` just use one ctor and one invariant.

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;

Review comment:
       Potentially remove

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;
+
+    KafkaRecordSerializationSchemaBuilder(String topic) {
+        this.topic = checkNotNull(topic);
+        this.topicSelector = null;
+    }
+
+    KafkaRecordSerializationSchemaBuilder(Function<IN, String> topicSupplier) {
+        this.topicSelector = checkNotNull(topicSupplier);
+        this.topic = null;
+    }
+
+    /**
+     * Sets a custom partitioner determining the target partition of the 
target topic.
+     *
+     * @param partitioner
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withPartitioner(
+            FlinkKafkaPartitioner<IN> partitioner) {
+        this.partitioner = checkNotNull(partitioner);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the key
+     * of the {@link ProducerRecord}.
+     *
+     * @param keySerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withKeySerializationSchema(
+            SerializationSchema<IN> keySerializationSchema) {
+        checkState(this.keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema = checkNotNull(keySerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
key of the {@link
+     * ProducerRecord}.
+     *
+     * @param keySerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withKeySerializer(
+            Class<? extends Serializer<IN>> keySerializer) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(keySerializer, topic, 
topicSelector);

Review comment:
       Good solution with immediately wrapping things into 
`KafkaSerializerWrapper`. However, now `topicSelector` is invoked up to 3 times 
per record. 
   There are two solutions: 
   - add another indirections `KafkaRecordSerializationSchemaPart` (yes, please 
find a better name) and let both `KafkaSerializerWrapper` and another class 
`DeserializationSchemaWrapper` that also take the topic.
   - use a stateful topic selector that caches the values for 
`KafkaSerializerWrapper` (maybe `TopicContext` or so).
   After some thinking: I like the second option better.

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;
+
+    KafkaRecordSerializationSchemaBuilder(String topic) {
+        this.topic = checkNotNull(topic);
+        this.topicSelector = null;
+    }
+
+    KafkaRecordSerializationSchemaBuilder(Function<IN, String> topicSupplier) {
+        this.topicSelector = checkNotNull(topicSupplier);
+        this.topic = null;
+    }
+
+    /**
+     * Sets a custom partitioner determining the target partition of the 
target topic.
+     *
+     * @param partitioner
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withPartitioner(
+            FlinkKafkaPartitioner<IN> partitioner) {
+        this.partitioner = checkNotNull(partitioner);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the key
+     * of the {@link ProducerRecord}.
+     *
+     * @param keySerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withKeySerializationSchema(
+            SerializationSchema<IN> keySerializationSchema) {
+        checkState(this.keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema = checkNotNull(keySerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
key of the {@link
+     * ProducerRecord}.
+     *
+     * @param keySerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withKeySerializer(
+            Class<? extends Serializer<IN>> keySerializer) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(keySerializer, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a configurable Kafka {@link Serializer} and pass a configuration 
to serialize incoming
+     * elements to the key of the {@link ProducerRecord}.
+     *
+     * @param keySerializerWithConfiguration
+     * @param configuration
+     * @param <T> type of the used serializer class
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public <T extends Configurable & Serializer<IN>>
+            KafkaRecordSerializationSchemaBuilder<IN> 
withConfigurableKeySerializer(
+                    Class<T> keySerializerWithConfiguration, Map<String, 
String> configuration) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(
+                        keySerializerWithConfiguration, configuration, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the
+     * value of the {@link ProducerRecord}.
+     *
+     * @param valueSerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withValueSerializationSchema(
+            SerializationSchema<IN> valueSerializationSchema) {
+        checkState(this.valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema = checkNotNull(valueSerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
value of the {@link
+     * ProducerRecord}.
+     *
+     * @param valueSerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withValueSerializer(

Review comment:
       `withKafkaValueSerializer`?

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;
+
+    KafkaRecordSerializationSchemaBuilder(String topic) {
+        this.topic = checkNotNull(topic);
+        this.topicSelector = null;
+    }
+
+    KafkaRecordSerializationSchemaBuilder(Function<IN, String> topicSupplier) {
+        this.topicSelector = checkNotNull(topicSupplier);
+        this.topic = null;
+    }
+
+    /**
+     * Sets a custom partitioner determining the target partition of the 
target topic.
+     *
+     * @param partitioner
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withPartitioner(
+            FlinkKafkaPartitioner<IN> partitioner) {
+        this.partitioner = checkNotNull(partitioner);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the key
+     * of the {@link ProducerRecord}.
+     *
+     * @param keySerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withKeySerializationSchema(
+            SerializationSchema<IN> keySerializationSchema) {
+        checkState(this.keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema = checkNotNull(keySerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
key of the {@link
+     * ProducerRecord}.
+     *
+     * @param keySerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withKeySerializer(
+            Class<? extends Serializer<IN>> keySerializer) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(keySerializer, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a configurable Kafka {@link Serializer} and pass a configuration 
to serialize incoming
+     * elements to the key of the {@link ProducerRecord}.
+     *
+     * @param keySerializerWithConfiguration
+     * @param configuration
+     * @param <T> type of the used serializer class
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public <T extends Configurable & Serializer<IN>>
+            KafkaRecordSerializationSchemaBuilder<IN> 
withConfigurableKeySerializer(
+                    Class<T> keySerializerWithConfiguration, Map<String, 
String> configuration) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(
+                        keySerializerWithConfiguration, configuration, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the
+     * value of the {@link ProducerRecord}.
+     *
+     * @param valueSerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withValueSerializationSchema(
+            SerializationSchema<IN> valueSerializationSchema) {
+        checkState(this.valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema = checkNotNull(valueSerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
value of the {@link
+     * ProducerRecord}.
+     *
+     * @param valueSerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withValueSerializer(
+            Class<? extends Serializer<IN>> valueSerializer) {
+        checkState(valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema =
+                new KafkaSerializerWrapper<>(valueSerializer, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a configurable Kafka {@link Serializer} and pass a configuration 
to serialize incoming
+     * elements to the value of the {@link ProducerRecord}.
+     *
+     * @param valueSerializerWithConfiguration
+     * @param configuration
+     * @param <T> type of the used serializer class
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public <T extends Configurable & Serializer<IN>>
+            KafkaRecordSerializationSchemaBuilder<IN> 
withConfigurableValueSerializer(

Review comment:
       `withKafkaValueSerializer`?

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;
+
+    KafkaRecordSerializationSchemaBuilder(String topic) {
+        this.topic = checkNotNull(topic);
+        this.topicSelector = null;
+    }
+
+    KafkaRecordSerializationSchemaBuilder(Function<IN, String> topicSupplier) {
+        this.topicSelector = checkNotNull(topicSupplier);
+        this.topic = null;
+    }
+
+    /**
+     * Sets a custom partitioner determining the target partition of the 
target topic.
+     *
+     * @param partitioner
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withPartitioner(
+            FlinkKafkaPartitioner<IN> partitioner) {
+        this.partitioner = checkNotNull(partitioner);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the key
+     * of the {@link ProducerRecord}.
+     *
+     * @param keySerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withKeySerializationSchema(
+            SerializationSchema<IN> keySerializationSchema) {
+        checkState(this.keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema = checkNotNull(keySerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
key of the {@link
+     * ProducerRecord}.
+     *
+     * @param keySerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withKeySerializer(
+            Class<? extends Serializer<IN>> keySerializer) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(keySerializer, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a configurable Kafka {@link Serializer} and pass a configuration 
to serialize incoming
+     * elements to the key of the {@link ProducerRecord}.
+     *
+     * @param keySerializerWithConfiguration
+     * @param configuration
+     * @param <T> type of the used serializer class
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public <T extends Configurable & Serializer<IN>>
+            KafkaRecordSerializationSchemaBuilder<IN> 
withConfigurableKeySerializer(
+                    Class<T> keySerializerWithConfiguration, Map<String, 
String> configuration) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(
+                        keySerializerWithConfiguration, configuration, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the
+     * value of the {@link ProducerRecord}.
+     *
+     * @param valueSerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withValueSerializationSchema(
+            SerializationSchema<IN> valueSerializationSchema) {
+        checkState(this.valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema = checkNotNull(valueSerializationSchema);
+        return this;
+    }

Review comment:
       There is a trick here to avoid binding the type of the 
KafkaRecordSerializationSchemaBuilder at `builder(...)`.
   ```suggestion
        public <T extends IN> KafkaRecordSerializationSchemaBuilder<T> 
withValueSerializationSchema(
               SerializationSchema<T> valueSerializationSchema)
           checkState(this.valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
           @SuppressWarning("unchecked")
           KafkaRecordSerializationSchemaBuilder<T> self = 
(KafkaRecordSerializationSchemaBuilder<T> ) this;
           self.valueSerializationSchema = 
checkNotNull(valueSerializationSchema);
           return self;
       }
   ```
   
   Now we capture T and use that the main type. This also works of you still 
specify the type explicitly in `builder`.

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;
+
+    KafkaRecordSerializationSchemaBuilder(String topic) {
+        this.topic = checkNotNull(topic);
+        this.topicSelector = null;
+    }
+
+    KafkaRecordSerializationSchemaBuilder(Function<IN, String> topicSupplier) {
+        this.topicSelector = checkNotNull(topicSupplier);
+        this.topic = null;
+    }
+
+    /**
+     * Sets a custom partitioner determining the target partition of the 
target topic.
+     *
+     * @param partitioner
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withPartitioner(
+            FlinkKafkaPartitioner<IN> partitioner) {
+        this.partitioner = checkNotNull(partitioner);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the key
+     * of the {@link ProducerRecord}.
+     *
+     * @param keySerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withKeySerializationSchema(
+            SerializationSchema<IN> keySerializationSchema) {
+        checkState(this.keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema = checkNotNull(keySerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
key of the {@link
+     * ProducerRecord}.
+     *
+     * @param keySerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withKeySerializer(
+            Class<? extends Serializer<IN>> keySerializer) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(keySerializer, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a configurable Kafka {@link Serializer} and pass a configuration 
to serialize incoming
+     * elements to the key of the {@link ProducerRecord}.
+     *
+     * @param keySerializerWithConfiguration
+     * @param configuration
+     * @param <T> type of the used serializer class
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public <T extends Configurable & Serializer<IN>>
+            KafkaRecordSerializationSchemaBuilder<IN> 
withConfigurableKeySerializer(
+                    Class<T> keySerializerWithConfiguration, Map<String, 
String> configuration) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(
+                        keySerializerWithConfiguration, configuration, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the
+     * value of the {@link ProducerRecord}.
+     *
+     * @param valueSerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withValueSerializationSchema(
+            SerializationSchema<IN> valueSerializationSchema) {
+        checkState(this.valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema = checkNotNull(valueSerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
value of the {@link
+     * ProducerRecord}.
+     *
+     * @param valueSerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withValueSerializer(
+            Class<? extends Serializer<IN>> valueSerializer) {
+        checkState(valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema =
+                new KafkaSerializerWrapper<>(valueSerializer, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a configurable Kafka {@link Serializer} and pass a configuration 
to serialize incoming
+     * elements to the value of the {@link ProducerRecord}.
+     *
+     * @param valueSerializerWithConfiguration
+     * @param configuration
+     * @param <T> type of the used serializer class
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public <T extends Configurable & Serializer<IN>>
+            KafkaRecordSerializationSchemaBuilder<IN> 
withConfigurableValueSerializer(
+                    Class<T> valueSerializerWithConfiguration, Map<String, 
String> configuration) {
+        checkState(valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema =
+                new KafkaSerializerWrapper<>(
+                        valueSerializerWithConfiguration, configuration, 
topic, topicSelector);
+        return this;
+    }
+
+    /**
+     * Constructs the {@link KafkaRecordSerializationSchemaBuilder} with the 
configured properties.
+     *
+     * @return {@link KafkaRecordSerializationSchema}
+     */
+    public KafkaRecordSerializationSchema<IN> build() {
+        checkState(valueSerializationSchema != null, "No value serializer is 
configured.");
+        return new KafkaRecordSerializationSchema<>() {
+
+            @Override
+            public void open(
+                    SerializationSchema.InitializationContext context, 
KafkaSinkContext sinkContext)
+                    throws Exception {
+                valueSerializationSchema.open(context);
+                if (keySerializationSchema != null) {
+                    keySerializationSchema.open(context);
+                }
+                if (partitioner != null) {
+                    partitioner.open(
+                            sinkContext.getParallelInstanceId(),
+                            sinkContext.getNumberOfParallelInstances());
+                }
+            }
+
+            @Override
+            public ProducerRecord<byte[], byte[]> serialize(
+                    IN element, KafkaSinkContext context, Long timestamp) {
+                final String targetTopic = topic == null ? 
topicSelector.apply(element) : topic;
+                final byte[] value = 
valueSerializationSchema.serialize(element);
+                byte[] key = null;
+                if (keySerializationSchema != null) {
+                    key = keySerializationSchema.serialize(element);
+                }
+                final OptionalInt partition =
+                        partitioner != null
+                                ? OptionalInt.of(
+                                        partitioner.partition(
+                                                element,
+                                                key,
+                                                value,
+                                                targetTopic,
+                                                
context.getPartitionsForTopic(targetTopic)))
+                                : OptionalInt.empty();
+                if (partition.isPresent()) {
+                    return new ProducerRecord<>(targetTopic, 
partition.getAsInt(), key, value);
+                }
+                if (key == null) {
+                    return new ProducerRecord<>(targetTopic, value);
+                }
+                return new ProducerRecord<>(targetTopic, key, value);
+            }
+        };
+    }
+
+    private static String exceedsSerializerConfigurations(String 
serializerType) {
+        return String.format(
+                "It is only possible to configure exactly one of "
+                        + "with%sSerializationSchema, with%<sSerializer or 
withConfigurable%<sSerializer.",
+                serializerType);
+    }
+
+    private static String exceedsValueSerializerConfigurations() {
+        return exceedsSerializerConfigurations("Value");
+    }
+
+    private static String exceedsKeySerializerConfigurations() {
+        return exceedsSerializerConfigurations("Key");
+    }

Review comment:
       Inline and use `checkState(condition, format, params)`? At the very 
least, I'd inline the two lower methods.

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;
+
+    KafkaRecordSerializationSchemaBuilder(String topic) {
+        this.topic = checkNotNull(topic);
+        this.topicSelector = null;
+    }
+
+    KafkaRecordSerializationSchemaBuilder(Function<IN, String> topicSupplier) {
+        this.topicSelector = checkNotNull(topicSupplier);
+        this.topic = null;
+    }
+
+    /**
+     * Sets a custom partitioner determining the target partition of the 
target topic.
+     *
+     * @param partitioner
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withPartitioner(

Review comment:
       Is there also some Kafka partitioner?

##########
File path: 
flink-connectors/flink-connector-kafka/src/main/java/org/apache/flink/streaming/connectors/kafka/sink/KafkaRecordSerializationSchemaBuilder.java
##########
@@ -0,0 +1,270 @@
+/*
+ * Licensed to the Apache Software Foundation (ASF) under one or more
+ * contributor license agreements.  See the NOTICE file distributed with
+ * this work for additional information regarding copyright ownership.
+ * The ASF licenses this file to You under the Apache License, Version 2.0
+ * (the "License"); you may not use this file except in compliance with
+ * the License.  You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package org.apache.flink.streaming.connectors.kafka.sink;
+
+import org.apache.flink.api.common.serialization.SerializationSchema;
+import 
org.apache.flink.streaming.connectors.kafka.partitioner.FlinkKafkaPartitioner;
+
+import org.apache.kafka.clients.producer.ProducerRecord;
+import org.apache.kafka.common.Configurable;
+import org.apache.kafka.common.serialization.Serializer;
+
+import javax.annotation.Nullable;
+
+import java.util.Map;
+import java.util.OptionalInt;
+import java.util.function.Function;
+
+import static org.apache.flink.util.Preconditions.checkNotNull;
+import static org.apache.flink.util.Preconditions.checkState;
+
+/**
+ * Builder to construct {@link KafkaRecordSerializationSchema}.
+ *
+ * <p>This class should give a first entrypoint when trying to serialize 
elements to {@link
+ * ProducerRecord}. The following examples show some of the possibilities.
+ *
+ * <pre>Simple key-value serialization:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializationSchema(new SimpleStringSchema())
+ *     .withValueSerializationSchema(new SimpleStringSchema())
+ *     .build()
+ * }</pre>
+ *
+ * <pre>Using Kafka's serialization stack:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withKeySerializer(StringSerializer.class)
+ *     .withValueSerializer(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <pre>With custom partitioner:
+ * {@code
+ * new KafkaRecordSerializationSchemaBuilder<String>("topic")
+ *     .withPartitioner(MY_FLINK_PARTITIONER)
+ *     .withKeySerializationSchema(StringSerializer.class)
+ *     .build()
+ * }</pre>
+ *
+ * <p>The different serialization methods for key and value are mutually 
exclusive thus i.e. it is
+ * not possible to use {@link 
#withKeySerializationSchema(SerializationSchema)} and {@link
+ * #withKeySerializer(Class)} on the same builder instance.
+ *
+ * <p>It is necessary to configure exactly one serialization method for the 
value.
+ *
+ * @param <IN> type of records to be serialized
+ * @see KafkaRecordSerializationSchema#builder(String)
+ */
+public class KafkaRecordSerializationSchemaBuilder<IN> {
+
+    @Nullable private final String topic;
+    @Nullable private final Function<IN, String> topicSelector;
+    @Nullable private FlinkKafkaPartitioner<IN> partitioner;
+    @Nullable private SerializationSchema<IN> keySerializationSchema;
+
+    private SerializationSchema<IN> valueSerializationSchema;
+
+    KafkaRecordSerializationSchemaBuilder(String topic) {
+        this.topic = checkNotNull(topic);
+        this.topicSelector = null;
+    }
+
+    KafkaRecordSerializationSchemaBuilder(Function<IN, String> topicSupplier) {
+        this.topicSelector = checkNotNull(topicSupplier);
+        this.topic = null;
+    }
+
+    /**
+     * Sets a custom partitioner determining the target partition of the 
target topic.
+     *
+     * @param partitioner
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withPartitioner(
+            FlinkKafkaPartitioner<IN> partitioner) {
+        this.partitioner = checkNotNull(partitioner);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the key
+     * of the {@link ProducerRecord}.
+     *
+     * @param keySerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withKeySerializationSchema(
+            SerializationSchema<IN> keySerializationSchema) {
+        checkState(this.keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema = checkNotNull(keySerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
key of the {@link
+     * ProducerRecord}.
+     *
+     * @param keySerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withKeySerializer(
+            Class<? extends Serializer<IN>> keySerializer) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(keySerializer, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a configurable Kafka {@link Serializer} and pass a configuration 
to serialize incoming
+     * elements to the key of the {@link ProducerRecord}.
+     *
+     * @param keySerializerWithConfiguration
+     * @param configuration
+     * @param <T> type of the used serializer class
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public <T extends Configurable & Serializer<IN>>
+            KafkaRecordSerializationSchemaBuilder<IN> 
withConfigurableKeySerializer(
+                    Class<T> keySerializerWithConfiguration, Map<String, 
String> configuration) {
+        checkState(keySerializationSchema == null, 
exceedsKeySerializerConfigurations());
+        this.keySerializationSchema =
+                new KafkaSerializerWrapper<>(
+                        keySerializerWithConfiguration, configuration, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a {@link SerializationSchema} which is used to serialize the 
incoming element to the
+     * value of the {@link ProducerRecord}.
+     *
+     * @param valueSerializationSchema
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> 
withValueSerializationSchema(
+            SerializationSchema<IN> valueSerializationSchema) {
+        checkState(this.valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema = checkNotNull(valueSerializationSchema);
+        return this;
+    }
+
+    /**
+     * Sets Kafka's {@link Serializer} to serialize incoming elements to the 
value of the {@link
+     * ProducerRecord}.
+     *
+     * @param valueSerializer
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public KafkaRecordSerializationSchemaBuilder<IN> withValueSerializer(
+            Class<? extends Serializer<IN>> valueSerializer) {
+        checkState(valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema =
+                new KafkaSerializerWrapper<>(valueSerializer, topic, 
topicSelector);
+        return this;
+    }
+
+    /**
+     * Sets a configurable Kafka {@link Serializer} and pass a configuration 
to serialize incoming
+     * elements to the value of the {@link ProducerRecord}.
+     *
+     * @param valueSerializerWithConfiguration
+     * @param configuration
+     * @param <T> type of the used serializer class
+     * @return {@link KafkaRecordSerializationSchemaBuilder}
+     */
+    public <T extends Configurable & Serializer<IN>>
+            KafkaRecordSerializationSchemaBuilder<IN> 
withConfigurableValueSerializer(
+                    Class<T> valueSerializerWithConfiguration, Map<String, 
String> configuration) {
+        checkState(valueSerializationSchema == null, 
exceedsValueSerializerConfigurations());
+        this.valueSerializationSchema =
+                new KafkaSerializerWrapper<>(
+                        valueSerializerWithConfiguration, configuration, 
topic, topicSelector);
+        return this;
+    }
+
+    /**
+     * Constructs the {@link KafkaRecordSerializationSchemaBuilder} with the 
configured properties.
+     *
+     * @return {@link KafkaRecordSerializationSchema}
+     */
+    public KafkaRecordSerializationSchema<IN> build() {
+        checkState(valueSerializationSchema != null, "No value serializer is 
configured.");
+        return new KafkaRecordSerializationSchema<>() {
+
+            @Override
+            public void open(
+                    SerializationSchema.InitializationContext context, 
KafkaSinkContext sinkContext)
+                    throws Exception {
+                valueSerializationSchema.open(context);
+                if (keySerializationSchema != null) {
+                    keySerializationSchema.open(context);
+                }
+                if (partitioner != null) {
+                    partitioner.open(
+                            sinkContext.getParallelInstanceId(),
+                            sinkContext.getNumberOfParallelInstances());
+                }
+            }
+
+            @Override
+            public ProducerRecord<byte[], byte[]> serialize(
+                    IN element, KafkaSinkContext context, Long timestamp) {
+                final String targetTopic = topic == null ? 
topicSelector.apply(element) : topic;
+                final byte[] value = 
valueSerializationSchema.serialize(element);
+                byte[] key = null;
+                if (keySerializationSchema != null) {
+                    key = keySerializationSchema.serialize(element);
+                }
+                final OptionalInt partition =

Review comment:
       `ProducerRecord` accepts `null` on all optional parameters, so I think 
we can simplify all cases to one.




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