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https://issues.apache.org/jira/browse/HIVE-13607?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15271987#comment-15271987
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Lefty Leverenz commented on HIVE-13607:
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[~alangates]' change comment on the Tutorial wikidoc:
bq. The use of "Hive's SQL" rather than "Hive SQL" was intentional. It is the
SQL provided by Hive, not a separate thing, "Hive SQL"
Thanks for the explanation, Alan. [~sladymon] and I discussed that and I
persuaded her against "Hive's" for a legal reason: to avoid genericization, a
trademark should not be used as a possessive. (I learned this while editing
IBM docs -- their lawyers are quite finicky.) We might need to check with
tradema...@apache.org, since you have a good argument for "Hive's SQL."
See Wikipedia's "Generic trademark" page:
bq. One risk factor that may lead to genericization is the use of a trademark
as a verb, plural or possessive, unless the mark itself is possessive or plural.
* [Wikipedia -- Generic trademark -- Legal concepts |
https://en.wikipedia.org/wiki/Generic_trademark#Legal_concepts]
* [International Trademark Association -- Trademark Use |
http://www.inta.org/TrademarkBasics/FactSheets/Pages/TrademarkUseFactSheet.aspx]
> Change website references to HQL/HiveQL to SQL
> ----------------------------------------------
>
> Key: HIVE-13607
> URL: https://issues.apache.org/jira/browse/HIVE-13607
> Project: Hive
> Issue Type: Improvement
> Components: Website
> Reporter: Alan Gates
> Assignee: Alan Gates
> Attachments: HIVE-13607.2.patch, HIVE-13607.patch
>
>
> When it started Hive's SQL dialect was far enough from standard SQL that the
> developers called it HQL or HiveQL.
> Over the years Hive's SQL dialect has matured. It still has some oddities
> but it is explicitly pushing towards SQL 2011 conformance. Calling the
> language anything but SQL now is confusing for users.
> In addition to changing the website I propose to make changes in the wiki.
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