jbonofre commented on code in PR #2794:
URL: https://github.com/apache/polaris/pull/2794#discussion_r2423371506


##########
site/content/_index.adoc:
##########
@@ -22,35 +22,150 @@ type: home
 cascade:
   no_list: true
 ---
-{{< blocks/cover title="Welcome to the Apache Polaris™ (incubating) web site!" 
image_anchor="center" color="primary" >}}
-Apache Polaris is an open-source, fully-featured catalog for Apache Iceberg™. 
It implements Iceberg's REST API, enabling seamless multi-engine 
interoperability across a wide range of platforms, including Apache Doris™, 
Apache Flink®, Apache Spark™, Dremio® OSS, StarRocks, and Trino.
+{{< blocks/cover image_anchor="center" height="min" color="primary">}}
+<div class="homepage-logo mb-4">
+  <img src="/img/logos/apache-polaris-logo-stacked-light.svg" alt="Apache 
Polaris" class="polaris-hero-logo">
+</div>
 
-<a href="/in-dev/unreleased/getting-started/" class="btn btn-lg btn-dark 
mt-5">Get Started <i class="fas fa-arrow-alt-circle-right ms-2"></i></a>
+The open-source catalog built for secure interoperability
+
+<div class="mt-5 d-flex flex-column flex-md-row gap-3 justify-content-center">
+  <a href="/in-dev/unreleased/getting-started/" class="btn btn-lg 
btn-light">Get Started <i class="fas fa-rocket ms-2"></i></a>
+  <a href="https://github.com/apache/polaris"; class="btn btn-lg 
btn-outline-light">View on GitHub <i class="fab fa-github ms-2"></i></a>
+</div>
 
 {{< /blocks/cover >}}
 
-image::img/Polaris-Catalog-BLOG-symmetrical-subhead.png[Polaris Catalog]
-
-{{< blocks/section color="dark" type="row" >}}
-{{% blocks/feature icon="fa-lightbulb" title="Join the community!" 
url="https://join.slack.com/t/apache-polaris/shared_invite/zt-2y3l3r0fr-VtoW42ltir~nSzCYOrQgfw";
 url_text="Chat with us" %}}
-Chat with users and project developers!
-{{% /blocks/feature %}}
-{{% blocks/feature icon="fa-brands fa-github" title="Contributions welcome!" 
url="https://github.com/apache/polaris/pulls"; url_text="Polaris Pull Requests" 
%}}
-We do a https://github.com/apache/polaris/pulls[Pull Request] contributions 
workflow on **GitHub**. New users are always welcome!
-{{% /blocks/feature %}}
-{{% blocks/feature icon="fa fa-envelope" title="Join our mailing list" 
url="https://lists.apache.org/[email protected]"; 
url_text="Subscribe" %}}
-For announcement and discussions about the project.
-{{% /blocks/feature %}}
+{{< blocks/section color="gray-light" >}}
+<div class="container text-center">
+  <h2 class="mb-5">What is Apache Polaris?</h2>
+  Apache Polaris™ is an enterprise-grade data catalog that enables seamless, 
secure multi-engine interoperability. Built on Iceberg's REST API, it powers 
your data lakehouse across Apache Doris™, Apache Flink®, Apache Spark™, 
StarRocks, Trino, and more.
+
+<img src="/img/polaris-diagram.png" alt="Apache Polaris Architecture Diagram" 
class="img-fluid mb-4">
+
+</div>
+{{< /blocks/section >}}
+
+{{< blocks/section color="light" >}}
+<div class="text-center">
+  <h2 class="mb-4">Key Features</h2>
+  <div class="row key-features-row">
+    <div class="col-md-3 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-cogs"></i>
+        <h3>Multi-Engine Support</h3>
+        <p>With Iceberg's REST API, power your data lakehouse across Apache 
Spark™, Trino, Apache Flink®, and more with seamless, secure 
interoperability.</p>
+      </div>
+    </div>
+    <div class="col-md-3 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-shield-alt"></i>
+        <h3>Role-based Access Controls</h3>
+        <p>Fully open and engine-agnostic controls let you define and enforce 
permissions consistently across any Iceberg-compatible catalog or tool.</p>
+      </div>
+    </div>
+    <div class="col-md-3 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-database"></i>
+        <h3>JDBC and NoSQL Backend</h3>
+        <p>Choose how and where to store catalog metadata—using standard 
relational databases or lightweight NoSQL backends.</p>
+      </div>
+    </div>
+    <div class="col-md-3 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-sync-alt"></i>
+        <h3>Safe Concurrent Operations</h3>
+        <p>Concurrent metadata writes are detected and resolved via optimistic 
retries and atomic compare-and-swap semantics, protecting consistency without 
requiring heavy locking.</p>
+      </div>
+    </div>
+  </div>
+  <div class="row key-features-row">
+    <div class="col-md-3 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-sitemap"></i>
+        <h3>Catalog Federation</h3>
+        <p>Connect and query data from multiple underlying catalogs through a 
single unified interface, so you can discover and manage all your tables 
without migrating or duplicating them.</p>
+      </div>
+    </div>
+    <div class="col-md-3 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-user-check"></i>
+        <h3>Identity Federation and SSO</h3>
+        <p>Authenticate users through their existing enterprise identity 
provider, giving seamless, centralized access across all connected data 
catalogs without separate logins.</p>
+      </div>
+    </div>
+    <div class="col-md-3 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-key"></i>
+        <h3>Credential Vending</h3>
+        <p>Issue temporary, scoped access tokens to query engines and 
services, so they can access underlying data without needing to store or manage 
long-lived credentials.</p>
+      </div>
+    </div>
+    <div class="col-md-3 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-layer-group"></i>
+        <h3>Multiple Table Formats <span class="badge bg-info">Beta</span></h3>
+        <p>Register and manage Iceberg and non-Iceberg datasets in the same 
catalog, so you can apply unified governance and discovery across all your 
data, regardless of format.</p>
+      </div>
+    </div>
+  </div>
+  
+  
+  <div class="d-flex flex-column flex-md-row gap-3 justify-content-center">
+    <a href="/in-dev/unreleased/" class="btn btn-lg 
btn-outline-primary">Explore Documentation</a>
+  </div>
+</div>
+{{< /blocks/section >}}
+
+{{< blocks/section color="white" >}}
+<div class="container text-center">
+  <h2 class="mb-5">Join the Community</h2>
+  <p class="lead mb-5">Connect with developers, architects, and data engineers 
building the future of data catalogs</p>
+  <div class="row">
+    <div class="col-md-4 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-users"></i>
+        <h3>Chat</h3>
+        <p>Ask questions, share ideas, and chat with users and project 
developers on Slack.</p>
+        <a 
href="https://join.slack.com/t/apache-polaris/shared_invite/zt-2y3l3r0fr-VtoW42ltir~nSzCYOrQgfw";
 class="btn btn-primary">Join Slack</a>
+      </div>
+    </div>
+    <div class="col-md-4 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-code-branch"></i>
+        <h3>Contribute</h3>
+        <p>Join our collaborative development process. Every contribution 
matters—from bug reports to major features.</p>
+        <a href="https://github.com/apache/polaris/pulls"; class="btn 
btn-primary">Contribute on GitHub</a>
+      </div>
+    </div>
+    <div class="col-md-4 mb-4">
+      <div class="blocks-feature">
+        <i class="fa-solid fa-bullhorn"></i>
+        <h3>Subscribe</h3>
+        <p>Get the latest announcements, release updates, and technical 
discussions delivered to your inbox.</p>
+        <a href="https://lists.apache.org/[email protected]"; 
class="btn btn-primary">Subscribe to Updates</a>
+      </div>
+    </div>
+  </div>
+</div>
 {{< /blocks/section >}}
 
-{{< blocks/section color="dark" >}}
-<p>
-<a href="https://incubator.apache.org/";><img src="img/apache-incubator.svg" 
width="200em"></a>
-</p>
-<p>
-Apache Polaris™ is an effort undergoing incubation at The Apache Software 
Foundation (ASF), sponsored by the Apache Incubator. Incubation is required of 
all newly accepted projects until a further review indicates that the 
infrastructure, communications, and decision making process have stabilized in 
a manner consistent with other successful ASF projects. While incubation status 
is not necessarily a reflection of the completeness or stability of the code, 
it does indicate that the project has yet to be fully endorsed by the ASF.
-</p>
-<p>
-Apache®, Apache Polaris™, Apache Iceberg™, Apache Spark™ are either registered 
trademarks or trademarks of the Apache Software Foundation in the United States 
and/or other countries.
-</p>
+{{< blocks/section color="gray-light" >}}
+<div class="container text-center">
+  <div class="mb-4">
+    <a href="https://incubator.apache.org/";>
+      <img src="img/incubator_feather_egg_logo.png" width="180" alt="Apache 
Incubator" class="mb-4">
+    </a>
+  </div>
+  <div class="row justify-content-center">
+    <div class="col-lg-10">
+      <p class="mb-4">
+        Apache Polaris™ is an effort undergoing incubation at The Apache 
Software Foundation (ASF), sponsored by the Apache Incubator. Incubation is 
required of all newly accepted projects until a further review indicates that 
the infrastructure, communications, and decision making process have stabilized 
in a manner consistent with other successful ASF projects.

Review Comment:
   NB (already mentioned in the past): at The ASF, the trademark is "created" 
at graduation time. So technically Apache Polaris is not yet a TM.



##########
site/content/_index.adoc:
##########
@@ -22,35 +22,150 @@ type: home
 cascade:
   no_list: true
 ---
-{{< blocks/cover title="Welcome to the Apache Polaris™ (incubating) web site!" 
image_anchor="center" color="primary" >}}
-Apache Polaris is an open-source, fully-featured catalog for Apache Iceberg™. 
It implements Iceberg's REST API, enabling seamless multi-engine 
interoperability across a wide range of platforms, including Apache Doris™, 
Apache Flink®, Apache Spark™, Dremio® OSS, StarRocks, and Trino.
+{{< blocks/cover image_anchor="center" height="min" color="primary">}}
+<div class="homepage-logo mb-4">
+  <img src="/img/logos/apache-polaris-logo-stacked-light.svg" alt="Apache 
Polaris" class="polaris-hero-logo">
+</div>
 
-<a href="/in-dev/unreleased/getting-started/" class="btn btn-lg btn-dark 
mt-5">Get Started <i class="fas fa-arrow-alt-circle-right ms-2"></i></a>
+The open-source catalog built for secure interoperability
+
+<div class="mt-5 d-flex flex-column flex-md-row gap-3 justify-content-center">
+  <a href="/in-dev/unreleased/getting-started/" class="btn btn-lg 
btn-light">Get Started <i class="fas fa-rocket ms-2"></i></a>
+  <a href="https://github.com/apache/polaris"; class="btn btn-lg 
btn-outline-light">View on GitHub <i class="fab fa-github ms-2"></i></a>
+</div>
 
 {{< /blocks/cover >}}
 
-image::img/Polaris-Catalog-BLOG-symmetrical-subhead.png[Polaris Catalog]
-
-{{< blocks/section color="dark" type="row" >}}
-{{% blocks/feature icon="fa-lightbulb" title="Join the community!" 
url="https://join.slack.com/t/apache-polaris/shared_invite/zt-2y3l3r0fr-VtoW42ltir~nSzCYOrQgfw";
 url_text="Chat with us" %}}
-Chat with users and project developers!
-{{% /blocks/feature %}}
-{{% blocks/feature icon="fa-brands fa-github" title="Contributions welcome!" 
url="https://github.com/apache/polaris/pulls"; url_text="Polaris Pull Requests" 
%}}
-We do a https://github.com/apache/polaris/pulls[Pull Request] contributions 
workflow on **GitHub**. New users are always welcome!
-{{% /blocks/feature %}}
-{{% blocks/feature icon="fa fa-envelope" title="Join our mailing list" 
url="https://lists.apache.org/[email protected]"; 
url_text="Subscribe" %}}
-For announcement and discussions about the project.
-{{% /blocks/feature %}}
+{{< blocks/section color="gray-light" >}}
+<div class="container text-center">
+  <h2 class="mb-5">What is Apache Polaris?</h2>
+  Apache Polaris™ is an enterprise-grade data catalog that enables seamless, 
secure multi-engine interoperability. Built on Iceberg's REST API, it powers 
your data lakehouse across Apache Doris™, Apache Flink®, Apache Spark™, 
StarRocks, Trino, and more.

Review Comment:
   Can we keep the same content as before ?
   
   `Apache Polaris is an open-source, fully-featured catalog for Apache 
Iceberg™. It implements Iceberg's REST API, enabling seamless multi-engine 
interoperability across a wide range of platforms, including Apache Doris™, 
Apache Flink®, Apache Spark™, Dremio® OSS, StarRocks, and Trino.`



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