Please excuse me if this is too obvious. I have just started putting together a
bibtex database.
When I see a citation in JSTOR which I want to export to bibtex I get a text
file such as:
@article{1999,
jstor_articletype = {research-article},
title = {Endogeneity in Brand Choice Models},
author = {Villas-Boas, J. Miguel and Winer, Russell S.},
journal = {Management Science},
jstor_issuetitle = {},
volume = {45},
number = {10},
jstor_formatteddate = {Oct., 1999},
pages = {pp. 1324-1338},
url = {http://www.jstor.org/stable/2634842},
ISSN = {00251909},
abstract = {Applications of random utility models to scanner data have
been widely presented in marketing for the last 20 years. One particular
problem with these applications is that they have ignored possible
correlations between the independent variables in the deterministic component
of utility (price, promotion, etc.) and the stochastic component or error term.
In fact, marketing-mix variables, such as price, not only affect brand
purchasing probabilities but are themselves endogenously set by marketing
managers. This work tests whether these endogeneity problems are important
enough to warrant consideration when estimating random utility models with
scanner panel data. Our results show that not accounting for endogeneity may
result in a substantial bias in the parameter estimates.},
language = {English},
year = {1999},
publisher = {INFORMS},
copyright = {Copyright (c) 1999 INFORMS},
}
How do I copy & paste this into JabRef as a new entry?
Thank you.
Sridhar
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