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mungkin ada yang berminat ( baik secara pribadi
maupun utusan kantor dimana Anda bekerja ) ?
salam / agus rasidi
----- Original Message -----
From: Have Brand You Today?
Sent: Wednesday, August 30, 2006 4:23 AM
Subject: [UPDATE INFO] The First Indonesia Brand Forum: Have a Brand
You Today? Bapak/Ibu yang terhormat, Majalah BranDNA akan menyelenggarakan The First Indonesia Brand Forum. Pada forum ini (Seminar Dua Hari) akan dibahas full perspective tentang Brand dan Brand Strategy, mulai dari perspektif konsumen (oleh Yongky Susilo, Direktur ACNielsen Indonesia), Brand dari perspective akademisi (Prof. DR. Ignas Sidik, Prasetiya Mulya), Brand Development dari perspective Brand Consultant (Daniel Surya, Landor Associates Indonesia), Pengalaman perusahaan dalam membangun Brand (Indar Atmanto, Presiden Direktur Indosat M2 dan Willy Sidharta, Presiden Direktur Aqua Golden Mississippi), Hal-hal penting dalam membangun dan mengembangkan Brand Platform (Robert Campbell, Regional Strategic Planning Director Young & Rubicam Brands Asia Pacific), Metode Brand Valuation dalam rangka meningkatkan value melalui manajemen brand yang efektif (Lucy Gwee, Managing Director Brand Finance Singapore) dan Brand Protection (Stephen Pask, Project Advisor DM Associates, a former Managing Director Landor Asia Pacific). 8 pembicara dan dipandu oleh 6 moderator berpengalaman di bidangnya akan memberikan full perspective tentang Brand/Branding Strategy. Untuk informasi lebih lanjut hubungi amie (e: [EMAIL PROTECTED]) atau di 021 8502672 (website: www.thebrandna.com/ibf.htm) Sampai jumpa di The First Indonesia Brand Forum 2006 (4 & 5 September 2006) ' HAVE BRAND YOU TODAY ?' warm regards, BranDNA Magazine It's a BRAND MAGAZINE ____ The First Indonesia Brand Forum: Have Brand You Today? No. 220/IBF-So/BranDNA/ CMKASIA/08/ 06 Jakarta, August 28, 2006 Subject: SEMINAR TICKET OFFERING To support brand and branding activity in Indonesia, BranDNA magazine, the first and only brand magazine in Indonesia, would like to conduct the First Indonesia Brand Forum. Indonesia Brand Forum is a dedicated forum to introduce and to develop the brand activity and other related aspect of the brand, from local to global perspective, from concept to experience, from the maker to the executer, for Indonesian people. The 2006 Indonesia Brand Forum theme is "HAVE BRAND YOU TODAY?". The Objective of this forum is to give a full perspective about brand, from research, the company experience, and the platform of branding activity until the value of the brand from financial perspective. The 2006 Indonesia Brand Forum target audiences are CEOs, COOs, CFOs, CMOs, Marketing Managers, Brand Managers, Product Managers, Sales Managers, Business Development Managers, Finance Managers, Accounting Managers, Corporate Secretary, PR Managers, Brand Consultants, Advertising Executives, Art & Creative Directors from any kind of industry (from manufacturer, service, bank until advertising company) and also student (bachelor and master) This forum will be classified into three programmes, Brand Seminar, Brand Clinic, and Brand Exhibition. [BRAND EXHIBITION] Exhibition Booth for brand and product promotion and product selling. Date: September, 4-5th 2006 [BRAND CLINIC] A small forum in exhibition area that will give a first aid brand solution Date: September, 4-5th 2006 [BRAND SEMINAR] The brand seminar would be on: Venue : Manhattan Hotel, Kuningan Jakarta Date : Monday-Tuesday, September 4-5, 2006 Time : 8am – 5pm With the topic as follow: Day 1: Monday, September 4, 2006 Seeing a brand from consumer point of view Speaker: Yongky Susilo, Business Development - Retail Services Director ACNielsen Indonesia Moderator: Anton Suparyanto, Senior Project Coordinator Kanematsu Indonesia Description: This topic will explore the consumer's perspective about Brand. From what they think and how they see a brand until what kind of brand they choose. You need to see the world like consumer. Nowadays, the big questions for a company is how our consumer relates with the company brand and translates it into brand sales. For each brand category, the experience level is different. Beyond that differences, the questions are what kinds of brand they consume? Brand & branding strategy, a theoretical approach Speaker: Prof. DR. Ignas Sidik, Prasetiya Mulya Graduate School of Management Moderator: Redesmon Munir, Assistant Marketing Manager Lubricant Pertamina Description: This topic will explore brand & branding strategy from theoretical aspect. From the definition of brand until definition of branding strategy. Indosat-M2's way in developing new market Speaker: Indar Atmanto, President Director Indosat M2 Moderator: Moderator: Weitarsa Hendarto, Marketing Manager Coca-Cola Indonesia Description: Sharing experience from company perspective about the importance of brand to the company growth. In these sections, the speaker will explore and explain innovative branding strategy that has been used in developing the new market (Internet & Multimedia Services). And the impact of brand and branding strategy for Company itself. Just Brand it! Speaker: Daniel Surya, Chief Representative Landor Associates Indonesia Moderator: Ria Christiana, Brand & Communication Manager Shell Indonesia Description: This topic will explore brand development process from consultant perspective, all the aspect that have to be considered in developing brand. This sections will explain and explore about how to build a brand, what's the core concept for building a brand. What kind of aspect that have to be considered and to be ignored? The point is what brand actually is and how to build it? [Luncheon speaker] Brand Protection: Protection of Brand Assets Speakers: Stephen Pask, Project Advisor DM Associates Description: This session held on lunch time at day 1 of The 1st Indonesia Brand Forum. The description about brand protection, why it is important in building brands, how to protect shareholder value from counterfeiting activity and also how some related aspect about brand protection. Day 2: Tuesday, September 5, 2006 Choosing the right Brand Platform Speakers: Robert Campbell, Regional Strategic Planning Director Young & Rubicam Asia Pacific Moderator: Stephen Ng, Dean Imago School of Advertising Description: After brand was created, branding activity hold an important function in delivering the value of the brand to their target market. This topic will explore the platform of the brand from global marketing communication company. There are so many brand platform, but the company must choose the best one that can give a touch point for the company itself and also for the consumer, of course. What kind of business world that the company face in this era? Did brand platform different for different industry? And what the impact of brand platform to the company brand value? In this forum, Robert Campbell will shares his experience around the critical 'rules' to build a differentiated, ownable brand platform that can then be used in all consumer communication and interaction Measuring the Value of your Brands Speaker: Lucy Gwee, Managing Director Brand Finance Singapore Moderator: Krisetiadi Purwanto, Senior Client Services Manager AcNielsen Indonesia Description: Brands are valuable assets. Most companies are aware of it, yet few see them as financial asset with an associated value. Brand valuation is a starting point to ascertain that value. However, more fundamental than that, firms need to move beyond the value number. Firms need to fully harness the potential of their brands and to vigilantly, efficiently, and effectively manage your brands. In this forum, Lucy Gwee from Brand Finance shares her insights on various brand valuation techniques as well as demonstrates how you can extract more value through effective brand management. Brand is an asset for company Speakers: a. Willy Sidharta, President Director Aqua Golden Mississippi b. Daniel Surya, Chief Representative Landor Associates Indonesia Moderator: BranDNA Description: Brand is something intangible, but the successful branding strategy is actually creating a strategy for understanding, implementing and managing their brand as an asset. The intangible value of a brand, it seems, is real. In these sections, the panel speaker will discuss about brand as an asset for the company. The panel will explore about AQUA as a brand and as an asset. What make AQUA become a big brand and have a big value? Did Aqua Golden Mississippi threat their brand as an asset? What they do to manage their brand as an asset? We also can get another perspective from Landor Associates Indonesia as the brand consultant company, how to build, threat and manage brand as an asset. *) Presentation & Discussion in Bahasa/English. Regarding to the First Indonesia Brand Forum, herewith our publish investment rate for the seminar ticket: [INVESTMENT] : Rp.3.900.000 for one person Rp.3.700.000 for one person (5 persons from one company) Rp.3.400.000 for one person (10 persons from one company) (50 first register will get Tommy Hilfiger Watch Voucher Rp200.000 and get 6 (six) Editions of BranDNA Magazine) [LIMITED ARRANGEMENT] Luncheon Speaker: Rp.1.000.000, - per person [Limited only for 50 persons] [REGISTRATION] For further information or for registration you can contact: Amie Phone: +62 21 850 26 72 or +62 21 7068 7454 Email: [EMAIL PROTECTED] or [EMAIL PROTECTED] Website: www.thebrandna.com/ibf.htm Thank you very much for your time and your cooperation. Looking forward hearing a good news from you. Warm Regards, BranDNA Magazine It's a BRAND MAGAZINE
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