On Thu, Jun 4, 2009 at 8:52 PM, Kevin Wong<kevin.peter.w...@gmail.com> wrote:
>
> Am I the only one that thinks Sun sucks at giving keynotes?

I've never found the keynotes particularly exciting. I can think of
several awkward moments when I've attended JavaOne where it seemed
like the audience was expected to respond to something and didn't. I
think there's several factors involved here.

 1) The audience. We're primarily seeing presentations of software
development techniques and tools and examples of what's being done
with them. It's not like Jonathan Schwartz is going to say "Oh, and
One More Thing: We have a new I/O library" and the crowd would erupt
with applause. We're working with products that might eventually wind
up in the hands of consumers in one form or another, but they are not
really directly consumer products, so it's a bit more difficult to get
excited about.

 2) The presenters. These guys are not Steve Jobs. We shouldn't
compare them to Steve Jobs and we should be embarrassed if they try to
be Steve Jobs. This is not Apple. The company has a different
personality. I'd just assume they give us a well-formed presentation
of substance over a pep rally. Sure, there's a few people (Gavin King
comes to mind) who can present this technology in an engaging and
exciting way, but not everybody.

 3) The history of Sun's efforts at marketing Java. Think about what
it is like for a new developer to come into the Java platform and
become productive. Go to Sun's website and try to figure out where to
look for information about a particular Java technology. After being
in the Java community for almost 10 years I still have trouble
figuring out where to look for certain specifications, examples, etc.
It's gotten a bit better over the years, but not nearly enough. I feel
like Sun has always had trouble telling the Java story - helping
people see why the Java platform is a good development platform. It
seems like the JavaOne presentations are something similar to the
experience of trying to find info about a particular API on the
website.

All that's a bit sad in a way. Every year it seems like there's been
some things that could have been really presented well and were lost
in the drivel. Every year I've come away a little bit excited about
what I could do with the technology. Imagine if they were able to hone
the presentations into really good presentations that helped create
more of that excitement.

Honestly, they should just let the JavaPosse run the keynotes. They'd
do a much better job of making it an interactive show rather than a
one-way firehose of information.

That's my $0.50 (too long to be only $0.02 :-))

Greg


All the
> presenters at JavaOne this year put together don't have the charisma
> of Steve Jobs' clicker.  And who came up with this dual MC/presenter
> format anyway?  What's the MC's job there, besides to interrupt,
> undermine, condescend and generally annoy the presenter?  (Bob Bruin
> is the worst.)
>
> And I'm bored of the demo-demon excuse.  All that means is you haven't
> done an adequate job of preparation and rehearsal.  That might be
> forgivable in your bi-weekly iteration demo, but a conference
> keynote?  Come on.  Get your sh*t together.
> >
>

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