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*Get to Know TATA MOTORS...They're Buying Jaguar and Land Rover *
TACH AUTO CENTRAL - January 30, 2008: For most of us in North America, we
know nothing about those car makers that don't sell their products here. And
of course, the tendency is to dismiss them as being inferior or unworthy of
our attention. But of course, this is not only a preposterous notion from a
consumer perspective because its important to have a sense of value, but
it's very short-sighted if you're a car aficionado. Some of the best and
most exciting vehicles produced never touch our shores.
So who is this TATA MOTORS? Who are they to think that they could become the
heirs of such grand and magnificent automotive heritages as those belonging
to Jaguar and Land Rover?
Well, to begin with, TATA MOTORS is an Indian company. [image: PHOTO
(select to view enlarged photo)] <http://www.jharkhand.org.in>
Tata Nano being introduced at Auto Expo India
Perhaps you'll recall the shock wave press stories from just a couple weeks
ago, when TATA MOTORS announced the introduction of their "People's Car,"
the Nano. It was also promoted at the first $2,500 car (well, at least the
first since about 40 years ago when many cars were just $2,500). In case you
missed the announcement, fear not because we at The Auto Channel did
not. [image:
PHOTO (select to view enlarged photo)] <http://www.jharkhand.org.in>
Tata Sumo Grande
And as you can see just below, we have the video from the TATA MOTORS Press
Conference at Auto Expo India. Then, towards the bottom of this page, you
can also watch a video regarding the introduction of TATA's new SUV, the
Sumo Grande.
*Click PLAY to watch the Nano introduction
http://video.google.com/videoplay?docid=4042271932528390596&hl=en*
**
*BACKGROUND*
"Okay," you ask, "How does TATA go from making a $2,500 car to owning two of
the world's most famous luxury brand?" Here's how:
Tata Motors is India's largest automobile company, with revenues of Rs.
32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in
commercial vehicles in each segment, and the second largest in the passenger
vehicles market with winning products in the compact, midsize car and
utility vehicle segments. The company is the world's fifth largest medium
and heavy commercial vehicle manufacturer, and the world's second largest
medium and heavy bus manufacturer.
The company's 22,000 employees are guided by the vision to be "best in the
manner in which we operate, best in the products we deliver, and best in our
value system and ethics." Tata Motors helps its employees realise their
potential through innovative HR practices. The company's goal is to empower
and provide employees with dynamic career paths in congruence with corporate
objectives. All-round potential development and performance improvement is
ensured by regular in-house and external training. The company has won
several awards recognizing its training programs.
Established in 1945, Tata Motors' presence indeed cuts across the length and
breadth of India. There's over 4 million Tata vehicles on Indian roads,
since the first rolled out in 1954. The company's manufacturing base is
spread across India - Jamshedpur (Jharkhand) in the east, Pune (Maharashtra)
in the west, and in the north in Lucknow (Uttar Pradesh) and Pantnagar
(Uttarakhand). A new plant is being set up in Singur (close to Kolkata in
West Bengal) to manufacture the company's small car. The nation-wide
dealership, sales, services and spare parts network comprises over 2,000
touch points. The company also has a strong auto finance operation, TML
Financial Services Limited, supporting customers to purchase Tata Motors
vehicles.
Tata Motors, the first company from India's engineering sector to be listed
in the New York Stock Exchange (September 2004), has also emerged as an
international automobile company. In 2004, it acquired the Daewoo Commercial
Vehicles Company, Korea's second largest truck maker. The rechristened Tata
Daewoo Commercial Vehicles Company has launched several new products in the
Korean market, while also exporting these products to several international
markets. Today two-thirds of heavy commercial vehicle exports out of South
Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in
Hispano Carrocera, a respected Spanish bus and coach manufacturer, with an
option to acquire the remaining stake as well. Hispano's presence is being
expanded in other markets. In 2006, it formed a joint venture with the
Brazil-based Marcopolo, a global leader in body-building for buses and
coaches to manufacture fully-built buses and coaches for India and select
international markets. Tata Motors also entered into a joint venture in 2006
with Thonburi Automotive Assembly Plant Company of Thailand to manufacture
and market the company's pickup vehicles in Thailand. In 2006, Tata Motors
and Fiat Auto formed an industrial joint venture at Ranjangaon (near Pune in
Maharashtra, India) to produce both Fiat and Tata cars and Fiat powertrains
for the Indian and overseas markets; Tata Motors already distributes and
markets Fiat branded cars in India. In 2007, Tata Motors and Fiat Auto
entered into an agreement for a Tata license to build a pick-up vehicle
bearing the Fiat nameplate at Fiat Group Automobiles' Plant at Córdoba,
Argentina. The pick-up will be sold in South and Central America and select
European markets.
These linkages will further extend Tata Motors' international footprint,
established through exports since 1961. While currently about 18% of its
revenues are from international business, the company's objective is to
expand its international business, both through organic and inorganic growth
routes. The company's commercial and passenger vehicles are already being
marketed in several countries in Europe, Africa, the Middle East, Australia,
South East Asia and South Asia. It has assembly operations in Malaysia,
Kenya, Bangladesh, Ukraine, Russia and Senegal.
Well, there it is in a nutshell. It'll be as interesting to watch what
happens with Jaguar and Land Rover as it will be to watch how China's NAC
Motors does with the MG and Rover (what's that you ask, "MG and Rover are
now Chinese cars?"
theautochannel.com/news/2008/01/30/076249.html
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