A good reading on how the sting operations are conducted and how they profit
from them and who are the ultimate winners and losers. Read in this blog pl.

http://amarsharma.wordpress.com/2008/08/03/tehelka-vs-tv-channel-and-the-cash-for-vote-scam/


For those of you familiar with Satyendra Dubey (yes�the IIT guy who was killed 
by Road Building mafia in Bihar for blowing the whistle on corruption) imagine 
this scenario- Dubey gets to know of corruption and shady deals in the highway 
project�gets in touch with a `reputed� TV channel and works closely with the 
channel to capture these dealings on camera�.job done, the channel promises to 
telecast the tapes as it is to expose corruption and help the whistleblower. 
With no reason to suspect the channel, Dubey gives wholehearted cooperation in 
unearthing the scam. He never asks them to give him a copy of what they have 
shot.

Change of scene: With incriminating evidence in hand, the channel bosses show 
the tapes to the powers that be in the concerned ministry (including politicos 
& bureaucrats benefitting from the shady deals)�shady characters take over from 
here and Dubey is knocked off! The channel refuses to telecast the tapes on 
some pretext or the other - visual quality was bad, audio was poor, the 
invetigation had many loose ends�& so on. In fact, it tries to turn things on 
their head by claiming to be a `responsible� media house run by `respected� 
journalists. It then officially submits the so called original tapes to the 
concerned ministry even without the ministry actually asking for it.

How HORRIBLE�DISGUSTING & UNETHICAL would it have been? We�d have all condemned 
it left, right & centre. Right!

Well, this is what one TV channel seems to have done in the case of cash for 
trust vote scam of July 22, 2008. It has breached the faith of the three BJP 
MPs who approached & trusted the news channel to support their whistle blowing 
operations. And to feel like this one does not necessarily have to be a BJP 
supporter. The fact is- this entire sting operation was a collaboration between 
the 03 MPs and the channel and thus they all had stakes in this operation. The 
custody of video tapes would have been left to the news channel in good faith 
else the MPs could have asked for copies for their records. In my view, the MPs 
(individually and collectively) have as much right as the news channel over the 
footage shot. After all they were not paid actors who were doing all this for 
money given by the channel!

For the channel to turn around and claim moral high ground for not telecasting 
the tapes and handing them over to the Lok Sabha secretariat thus amounts to 
breach of trust inherent in any such operation. Agreed, these MPs may have 
tainted pasts but that does not give the channel the right to prevent telecast 
of the tapes. As far as accuracy and tying loose ends is concerned, the footage 
should have been telecast without any editorial judegement being passed for & 
against the players involved. Indian viewers are mature enough to figure out 
the truth themselves. And even if the public at large were to get carried away 
by allegations of horse trading, it wouldn�t have altered the arithmetic in the 
Lok Sabha. Masses weren�t going to take part in the trust vote anyway. The 
result could well have been the same after herculean efforts put in by the 
ruling coalition and its well wishers.

All this has seriously dented the carefully crafted image of the news channel 
as an `Editorially impartial & independent� media outfit. One must understand 
that regardless of whether a news outfit is owned by journalists or corporate 
business houses, they are all profit driven. Newspapers, TV News Channels and 
Newsmagazines today are not driven by passion for truth, ideology etc. That 
might have been the case during India�s struggle for freedom when such 
newpapers were published from all corners of the country-newspapers which never 
made any money as they were driven by patriotic fervour. Alas, the whole media 
paradigm today is dictated by quantum of readership, TRPs etc. which in turn 
decide the financial bottomline of any media house. And the financial concerns 
in turn dictate the editorial policy. When an editor fails to toe the changes 
in editorial policy dictated by the owner�s ever changing corporate-political 
objectives, (s)he is shown the exit door!

Going against the ruling establishment by exposing its so called misdeeds (in 
buying trust votes with money) is surely not a wise thing to do as being on the 
right side of the government can be more lucrative�not only in India but 
anywhere else in the world. Just recall how the NDA govt. hounded and pounded 
Tehelka guys and made their life miserable for telling the truth�imprisonment 
of key functionaries and investors, raids by various agencies and what not. Had 
they also handed over the tapes to BJP president citing loose ends and poor 
audio-video quality, they might have been rewarded for being `sensible & 
responsible�. Alas, they lacked a `mature & pragmatic management, I guess. That 
may also explain why they haven�t grown all that big!

Then there could be other consequences of helping create political instability 
by facilitating the voting out of an `economic reform friendly� government. 
What if some of the biggest corporate entities in the field of Telecom, Capital 
Markets, Energy, Insurance etc. stop putting ads on your channel? What if those 
pumping money in the channel threaten to hold back further investments in the 
event of the channel sticking its neck out for showing the truth?? What if 
various foreign media houses who�ve forged alliances with the media company 
threaten to pull out and marry a rival media company??? It would help to know 
that in this case, the media conglomerate which owns the news channel has CNN, 
CNBC and VIACOM as its business partners. It may be sheer coincidence that all 
these media companies are American and the issue which necessitated the July 22 
trust vote was Indo-U.S. Nuclear Deal!

A mere thought of this could send shivers down the spine of any businessman 
(remember- News is a BUSINESS, not social service). If one looks at the 
concerned News Channel�s conduct in this light, some of you may empathise with 
its action of not telecasting the sting operation tapes. Just in case the 
editorial head of the news channel genuinely harboured any notions of actually 
having the powers to decide what�ll go on air, (s)he has now found his/her 
right place in the bigger picture- Editorial being subservient to Commercial 
interests.

In all this, the people of India, as consumers of media must be grateful to 
this channel for providing us a window from where we can peep into the reality 
of the news business or the BUSINESS OF TRUTH as they call it. At least we now 
know that what comes on screen is a product of complex `business development� & 
`marketing� functions. And their relation to `truth� is at best incidental.

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