[jQuery] jQuery + Validation: submit() is sending multiple form submits

[zubin]

I'm having a problem with validating first then submitting a form with
jQuery after success. It works however it seems like my submit()
function keeps sending multiple submits and keeps growing each time i
reuse the form (i made sure the values are reset after each submit).
I'm not sure if its my code since i've re-checked it for hours to no
avail. Here is the code in a nut-shell:

My form with id of #form-external-link is validated when submit button
is clicked:

$("#form-external-link").validate({
        rules: {
                exlink_url: {
                        required: true,
                        url: true
                }
        },
        submitHandler: function(form) {
                alert('This will pop up only once as it should');
                $(form).submit(function() {
                        alert('This will pop up every twice, 3x, 4x, etc. after 
each
validate success');
                });
        }
});

Am I missing something from my code??