[jQuery] How do i navigate within an ajax div??

[123gotoandplay]

Hi, i use this

$("#products").click(function() {
        $("#content").css("overflow-y", "scroll");
        $("#content").load("list.php");
        });

and i have a loop of 10 products in list.php with a pagination.

but how can i use the pagination as it doesn't stay in div #content??