On Sun, Nov 1, 2009 at 9:54 PM, Omachonu Ogali <oog...@gmail.com> wrote:
> How much is "buzz" worth? About the same as YouTube views. (In South Park
> speak, "theoretical dollars").
>
> If you can't convert *positive* buzz into revenue, your marketing efforts
> will serve as nothing more than "brand awareness" campaigns.
>
> By this point in the conversation, it should be obvious the buzz is turning
> negative:
> a) overtones of disinterest due to dubious marketing,
> b) people biting the bait on what seems to be a month long viral campaign
> that *still* has 15 more days to go before phase 2,
> c) conversation shift from the mystery product, to debating whether the
> marketing works -- and we still don't know what's being marketed other than
> common sense ("You hate vendor lock-in, I hate vendor lock-in, let's be
> friends")
>
well said, and agreed
-ck
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