بسم الله والحمد لله والصلاة والسلام على رسول الله
 Bismillah Walhamdulillah Was Salaatu Was Salaam 'ala Rasulillah
A case study on the non-Muslims perception on Islamic finance
دراسة عن مدى ادراك غير المسلمين للتمويل الاسلامي

December 28, 2009 ·
<http://oystercove.wordpress.com/2009/12/28/a-case-study-on-the-non-muslims-perception-on-islamic-finance/#comments>

It has been a hectic year 2009 for me but somehow it gonna finish in 3 more
days. Anyhow, I have finally completed my thesis title “The non-Muslims
perception on Islamic financial products: A case study in Taman Tun Dr.
Ismail, Kuala Lumpur,Malaysia.”

Below is *the abstract* of my research:

This study is about the non-Muslims perception on Islamic financial
products. These products have shown tremendous growth in the past 20 years.
Islamic financial products are based on Shariah and Islamic accounting
principles unlike conventional financial products that based on interest.
Shariah applicable principles are Mudharabah, Musyarakah, Murabahah, Al-Bai
Bithaman Ajil, Al-Ijrah etc.

Finding the non-Muslim perceptions are important in order to strategise
effective solutions like marketing, services quality, finance returns etc.
The main objective is to find out the non-Muslims opinions towards Islamic
financial products. This study also tries to determine the non-Muslims
preferences between Islamic and conventional financial products. The other
element is to study the factors could influence the non-Muslims selection
criteria about Islamic financial products in dual banking banks.

This study could benefit the non-Muslims customers as knowledge on Islamic
finance and the banks to understand the non-Muslims customers’ perception;
hence to improve on the areas needed and eventually lead to effective
marketing.

This study had been conducted by choosing 100 customers of Maybank and CIMB
Bank as the respondents. However, the limitation of this study is only
concern to a small number of respondents. Personal interviews have taken
place to get the primary data.

Findings show that the non-Muslims have moderate awareness about Islamic
financial products. Many do believe that there is some benefit to use
Islamic financial products but not doing so yet due to unfamiliarity.
Generally, the non-Muslims have positive perceptions towards Islamic
financial products but still lacking confidence at the moment.

http://oystercove.wordpress.com/2009/12/28/a-case-study-on-the-non-muslims-perception-on-islamic-finance/

والحمد لله الذي بنعمته تتم الصالحات
Wa Al’hamdulil’laahi Allathee bini'amatihi tatimmu As-salihaat
praise is to be to Allah Who by His blessings all good things are perfected


Thank You;

Iman Sameer Al-Bage, MA (Pending) in Islamic Economics
Da’awa University Institute for Islamic Studies
Website: http://kantakji.com/elearn_center/islamic.htm
Email: [email protected]

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سياسة النشر في المجموعة:
- ترك ما عارض أهل السنة والجماعة.
- الاكتفاء بأمور ذات علاقة بالاقتصاد الإسلامي وعلومه ولو بالشيء البسيط. ويستثنى 
من هذا مايتعلق بالشأن 
العام على مستوى الأمة كحدث غزة مثلا.
- عدم ذكر ما يتعلق بشخص طبيعي أو اعتباري بعينه. باستثناء الأمر العام الذي يهم 
عامة المسلمين.
-  تمرير بعض الأشياء الخفيفة المسلية ضمن قواعد الأدب وخاصة منها التي تأتي من 
أعضاء لا يشاركون عادة، والقصد من ذلك تشجيعهم على التفاعل الإيجابي.
- ترك المديح الشخصي.

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