On 2015-09-14 20:52, Lydia Pintscher wrote:
On Sun, Aug 23, 2015 at 4:29 PM, Alex Merry <alex.me...@kde.org> wrote:
While sorting through the Development section of Techbase, I came across the Community Identity Guidelines (CIG) page at [1]. This appears to be rather
out of date, referring to the "K Desktop Environment" as our preferred
formal name, for example. It is also incomplete, with links to pages that
don't exist.

This is the sort of thing that would have fallen under the domain of the Marketing Working Group in the past, but I believe that's kind of dead now,
so I'm asking here.

Do we still want something like this (essentially a Brand Bible for KDE)? Do we in fact already have it in another location? Where is the best location
for it (maybe the Community wiki or a static web page)?

Any input on what should be done with this is appreciated.

I seem to remember Andrew or Thomas talking about something like this.
Maybe they can give some input.

I wasn't aware of this document, to be honest, which already points to problem #1: A document people don't know about is not useful. And I agree that problem #2 with this document is that it is horribly outdated. It is, however, an extremely important document, which becomes evident by the observation that without an up-to-date and widely known CI Guide, we do our branding messaging and overall marketing quite inconsistently. The VDG has long wanted to work on our branding, promo and PR in general, so we'll gladly take this over.

My suggestion would be to salvage what we can from this document and then start it anew, closely linked to the HIG, and when it's finished, promote the heck out of it until everyone in KDE at least knows it exists.

I'm rallying the VDG behind this effort, and then we'll be on it.
Cheers,
Thomas
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