Greetings from Universiti Sains Malaysia!
We are pleased to announce that the School of Communication, USM will be
offering a new Master program, Master in Communication (Integrated Marketing
Communication) in Kuala Lumpur@ Wisma Sejarah, Jalan Tun Razak. Application now
is opened for its February 2012 intake.
Students of this programme will master the principles of IMC and develop skills
and knowledge that will allow them to strategically integrate various MARKETING
COMMUNICATION TOOLS such as PUBLIC RELATIONS, ADVERTISING, INTERNET MARKETING,
DIRECT MARKETING, PERSONAL SELLING AND SALES PROMOTION towards developing
consumer-centric, result-oriented marketing communication solutions.
The programme will provide excellent platform for a professional career as a
media specialist, senior marketing executive, sales and promotion manager,
public relations consultant, account manager, corporate communication expert
and senior media planner.
We welcome prospective students with basic degree (CGPA of 2.5 and above) in
related fields (mass communication, communication, public relations,
advertising, management, marketing, social science and others) to apply to this
programme today.
For more information, please email me at hasr...@usm.my or call/sms at
0196998232/0193228232. Please also visit our website www.ips.usm.my
