Business LineInfosys Tech, Bharti Airtel tie up for DTH
servicesWednesday, 15 October , 2008, 15:32


Bangalore: Bharti Airtel, an integrated telecom services provider, on
Wednesday announced entering into an innovation and technology
partnership with Infosys Technologies Ltd to deliver superior
experience to the customers of Airtel digital TV, its Direc t-to-Home
TV service.

Infosys declares 200% interim dividend

As part of its digital convergence platform, Infosys will provide a
suite of products including devices, application servers and
interactive applications that will focus on providing an enhanced
digital lifestyle to Airtel digital TV customers.

Anil's Big TV ambushes Airtel DTH teaser campaign

In a statement, Infosys Technologies said, TV-viewers will now be able
to access local city information through interactive applications such
as iCity, enjoy hassle-free internet-like experience on their
televisions with iNet and get live and personalize d stock quotes,
breaking news, horoscopes, cricket scores and shopping deals in the
city without interrupting their TV-viewing experience.

Also, Airtel digital TV customers will have select websites packaged
suitably for TV-viewing, in an application called tPortal.

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Speaking on the occasion, Atul Bindal, President - Telemedia Services,
Bharti Airtel said, “Airtel is delighted to partner with Infosys to
offer cutting-edge interactive applications on Airtel digital TV - its
DTH TV service. This is in line with Airtel's commitment to innovate
and deliver the best technology available to its customers. Through
this partnership with Infosys, Airtel aims to revolutionize the TV-
viewing experience and usher in the future of television into the
country.''

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Commenting on the uniqueness of the underlying technology, Mr. S D
Shibulal, Chief Operating Officer, Infosys said, “At Infosys, we are
focused on helping our clients compete effectively by creating a
distinct product experience for their customers. The Airtel digital TV
is an example of this focus. The technology platform that powers
Airtel digital TV brings the potential that computers offer to our
television sets in addition to entertainment, it is now possible to
experience interactive information s ervices and engage in
transactions using regular TVs. This technology also makes it possible
to have a converged consumer experience across devices like
televisions, computers, smart mobile phones and digital music players.
The availability of these serv ices in the Indian market marks a
significant milestone - the transformation of the idiot box into a
smart box.”

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