When the dot-com and housing bubbles burst, it was easy to see what types of 
jobs would disappear. But these days as nervous lenders cower and credit 
contracts, virtually every industry is likely to be scathed in the widely 
predicted downturn starting this autumn. Nearly every business relies on credit 
to operate - just as they need customers to have spending power. 

With lending trimmed, and companies and consumers tightening their belts, jobs 
will be cut across broad swaths of the economy, from the tech sector to 
investment banking, and from manufacturing to soft drinks. 

The four-week moving average of US jobless claims hit its highest point in 
seven years, the Labor Dept reported on Oct. 20. The average number of new 
jobless claims rose to 483,250 for the week ended Oct. 11, the highest since 
2001. September's unemployment rate was unchanged at 6.1 per cent, but 
economists generally predict the labor picture will deteriorate in coming 
months.

'Bottom Performers' Are Vulnerable 

"This is an equal-opportunity recession," says Cathy Paige, a vice-president of 
Manpower, a temporary staffing firm that is experiencing softening demand from 
clients. "Everyone is feeling it." 

In any industry, the workers most vulnerable to layoffs are "bottom 
performers," says Nancy Albertini, chairman of Albertini Group, an executive 
search firm based in Dallas. "Companies will say, 'We've been meaning to 
eliminate these,'" she says. 
After trimming poor performers, companies will cut in areas not considered 
essential to operations, such as marketing, communications, and human 
resources. After these categories, any position is fair game, Albertini says, 
depending on the industry.

What started in the financial sector with the failures of Bear Stearnsand then 
Lehman Brothers, is spreading to other industries. Housing, sure, but 
technology is no longer immune, and consumer brands have begun culling employee 
ranks.

Silicon Valley has already made a wave of announcements. Yahoo is expected to 
announce job cuts this week, possibly on Oct. 21 when the company releases its 
quarterly earnings report. Yahoo eliminated 1,000 positions in January.

Earlier this month, eBay announced it was laying off 10 per cent of its 16,000 
workers. Last month, Hewlett-Packard announced it would lay off 24,600 workers 
over the next three years, though it plans to hire another 12,300 as part of 
its restructuring since purchasing Electronic Data Systems in August. 
Meanwhile, Google has been trimming its contractor workforce but expanding in 
other areas. 

Online real estate takes a hit

Online real estate companies, which have been experiencing growth as home 
prices decline, say they're forced to cut staff as well. The real estate 
valuation Web site Zillow announced on Oct. 17 it would cut 25 per cent of its 
workforce, or 40 positions, citing the recession's impact. "One of the reasons 
this is so difficult is simply because the business continues to grow," said 
Rich Barton, Zillow's CEO, in a note posted on the company's Web site. 

On Oct. 13, Redfin, an online real estate brokerage, announced a 20 per cent 
staff reduction as business turned south this month. "October will still be 
pretty good, then we're headed for a big dip," Redfin president and CEO Glenn 
Kelman wrote on the Seattle company's blog. 

While discount retailers like Wal-Mart Stores may ride out the holiday season, 
specialty stores may not fare as well as consumers facing job losses and lower 
home equity cut back. Long-ailing Circuit City is weighing job cuts and the 
closing of 150 stores to conserve cash, The Wall Street Journal reported on 
Oct. 20. 

Consumer cutbacks on food 

A Circuit City spokesman declined to comment on what he called 'rumors'. Rival 
consumer-electronics retailer Best Buy, which normally adds staff during 
holiday season, plans to cut seasonal hiring by as many as 10,000 workers this 
year. Entertainment is also trimming its workforce; Playboy Enterprises 
announced Oct. 15 it would close its DVD division, resulting in the loss of 80 
jobs.

Consumers are also cutting back on essentials like food products. On Oct. 14, 
PepsiCo, the world's largest snack maker, said it will cut 3,300 jobs after 
third-quarter profit declines; the company also lowered its forecast for the 
rest of the year.

It's closing as many as six plants and cutting back "overlapping" marketing and 
sales jobs, chief financial officer Richard Goodman said on a call with 
analysts. PepsiCo shares are off 25 per cent so far this year. 

Industrial and manufacturing firms are also cutting back. Smurfit-Stone 
Container, which makes container board and corrugated packaging, announced on 
Oct. 20 that it will shut down a pulp mill in Quebec by the end of the month, 
resulting in the loss of 218 jobs.

Danaher, the maker of Craftsman tools, is closing a dozen plants and laying off 
1,000 workers. General Motors has said it will close plants in Michigan, 
Wisconsin, and Delaware and cut more than 4,000 jobs. More could be on the way 
if the company completes a deal to acquire Chrysler. 

Health care is a bright spot 

Are there any bright spots on the jobs horizon? "If there are any bulwarks, we 
can look to health care and energy," says John Challenger, CEO of Chicago 
outplacement firm Challenger, Gray & Christmas. "Demand won't dissipate." But 
he says even the outlook for those industries will depend on the effectiveness 
of various governments' efforts to bolster the economy. In any case, says 
Challenger, "it's going to get worse before it gets better." 

http://www.rediff.com/money/2008/oct/21bcrisis3.htm
Fear is not the natural state of civilized people. 







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