How to master a bear market
Witnessing a bear market for stocks doesn't have to be about suffering and
loss, even though some cash losses may be unavoidable. Instead, investors
should always try to see what is presented to them as an opportunity, a
chance to learn about how markets respond to the events surrounding a bear
market or any other extended period of dull returns. Read on to learn about
how to weather a downturn.

*What is a bear market?*

The boilerplate definition says that any time broad stock market indexes
fall more than 20 per cent from a previous high, a bear market is in effect.
Most economists will tell you that bear markets simply need to occur from
time to time to "keep everyone honest".

In other words, they are a natural way to regulate the occasional imbalances
that sprout up between corporate earnings, consumer demand and the
combination of legislative and regulatory changes in the marketplace.
Cyclical patterns of stock returns are just as evident in our past as the
cyclical patterns of economic growth and unemployment that have been around
for hundreds of years.

Bear markets can take a big bite out of the returns of long-term
stockholders. If an investor could, by some miracle, avoid the downturns
altogether while participating in all the upswings (bull markets), their
returns would be spectacular - even better than Warren Buffet or Peter
Lynch. While that kind of perfection is simply beyond reach, savvy investors
can see far enough around the corner to make adjustments to their portfolios
and spare themselves some losses.

These adjustments are a combination of asset allocation changes (moving out
of stocks and into fixed income products) and switches within a stock
portfolio itself.

*When the bear comes knocking*

If it appears that a bear market could be around the corner, get your
portfolio in order by identifying the relative risks of each holding,
whether it's a single security, a mutual fund, or even hard assets like real
estate and gold. In bear markets, the stocks most susceptible to falling are
those that are richly valued based on current or future profits. This often
translates into growth stocks (stocks with price-earnings ratios(P/E ratios)
and earnings growth higher than market averages) falling in price.

Value stocks, meanwhile, may outperform the broad market indexes because of
their lower P/E ratios and the perceived stability of earnings. Value stocks
also often come with dividends, and this income becomes more precious in a
downturn when equity growth disappears. Because value stocks tend to get
ignored during bull runs in the market, there is often an influx of investor
capital and general interest in these stodgy companies when markets turn
sour.

Many young investors tend to focus on companies that have outsized earnings
growth (and associated high valuations), operate in high-profile industries,
or sell products with which they are personally familiar. There is
absolutely nothing wrong with this strategy, but when markets begin to fall
broadly, it is an excellent time to explore some lesser-known industries,
companies and products. They may be stodgy, but the very traits that make
them boring during the good times turn them into gems when the rain comes.

*Seek out defensive investments*

In working to identify the potential risks in your portfolio, focus on
company earnings as a barometer of risk. Companies that have been growing
earnings at a fast clip probably have high P/Es to go with it. Also,
companies that compete for consumers' discretionary income may have a harder
time meeting earnings targets if the economy is turning south. Some
industries that commonly fit the bill here include entertainment, travel,
retailers and media companies.

You may decide to sell or trim some positions that have performed especially
well compared to the market or its competitors in the industry. This would
be a good time to do so; even though the company's prospects may remain
intact, markets tend to drop regardless of merit. Even that "favorite stock"
of yours deserves a strong look from the devil's advocate point of view.

*Identify the root causes of weakness*

It may take some time for a consensus to form, but eventually there will be
evidence of what ended up causing the bear market to occur. Rarely is one
specific event to blame, but a core theme should start to appear;
identifying that theme can help identify when the bear market might be at an
end. Armed with the experience of a bear market, you may find yourself wiser
and better-prepared when the next one arrives.

*A case study: 2000-2002 bear market*

Consider the bear market that occurred between the spring of 2000 and the
fall of 2002, often referred to as the "tech bubble" or dotcom bubble. As
the monikers suggest, the problems in this market began with technology
stocks, as evidenced by the more than 60 per cent drop in the tech-laden
Nasdaq index. But weakness in a few sectors quickly spread, eventually
dragging down all corners of the equity map. Even the blue-chip Dow Jones
Industrial Average fell over 25 per cent during the period.

Leading up to the year 2000, the explosion of the internet led to dramatic
innovations in all areas of technology, including data servers, personal
computers, software and broadband transmission systems like fiber optics and
cable. By the late 1990s, any company remotely involved in the internet had
a sky-high market cap, giving it access to very cheap capital. Stocks with
little or no earnings were suddenly worth billions, and used their stock
currency to buy other companies, obtain bank credit and expand operations.

Meanwhile, non-tech based companies felt the need to get caught up
technologically, and spent billions on equipment as well as activities
related to "Y2K" preparation, further inflating demand for tech products,
but it was an artificial demand that could not be supported over time.

*The snowball effect*

As always happens near the peak of a bubble or bull market, confidence
turned to hubris, and stock valuations got well above historical norms. Some
analysts even felt the internet was enough of a paradigm shift that
traditional methods of valuing stocks could be thrown out altogether.

But this was certainly not the case, and the first evidence came from the
companies that had been some of the darlings of the stock race upward - the
large suppliers of internet trafficking equipment, such as fiber optic
cabling, routers and server hardware. After rising meteorically, sales began
to fall sharply by 2000, and this sales drought was then felt by those
companies' suppliers, and so on across the supply chain.

Pretty soon the corporate customers realized that they had all the
technology equipment they needed, and the big orders stopped coming in. A
massive glut of production capacity and inventory had been created, so
prices dropped hard and fast. In the end, many companies that were worth
billions as little as three years earlier went belly-up, never having earned
more than a few million dollars in revenue.

The only thing that allowed the market to recover from bear territory was
when all that excess capacity and supply got either written off the books,
or eaten up by true demand growth. This finally showed up in the growth of
net earnings for the core technology suppliers in late 2002, right around
when the broad market indexes finally resumed their historical upward trend.

*Start looking at the macro data*

Some people follow specific pieces of macroeconomic data, such as gross
domestic product or the recent unemployment figure, but more important are
what the numbers can tell us about the current state of affairs. Bear
markets are largely driven by negative expectations, so it stands to reason
that it won't turn around until expectations are more positive than
negative.

For most investors - especially the large institutional ones, which control
trillions of investment dollars - positive expectations are most driven by
the anticipation of strong GDP growth, low inflation and low unemployment.
So if these types of economic indicators have been reporting weak for
several quarters, a turnaround or a reversal of the trend could have a big
effect on perceptions.

A more in-depth study of these economic indicators will teach you which ones
affect the markets a lot, or which ones may be smaller in scope but apply
more to your own investments. (From unemployment to inflation to government
policy, learn what macroeconomics measures and how it affects you in
Macroeconomic Analysis.)

*Position yourself for the future*

You may find yourself at your most weary and battle-scarred at the tail end
of the bear market, when prices have stabilised to the downside and positive
signs of growth or reform can be seen throughout the market.

This is the time to shed your fear and start dipping your toes back into the
markets, rotating your way back into sectors or industries that you had
shied away from. Before jumping back to your old favorite stocks, look
closely to see how well they navigated the downturn; make sure their end
markets are still strong and that management is proving responsive to market
events.

*Parting thoughts*

Bear markets are inevitable, but so are their recoveries. If you have to
suffer through the misfortune of investing through one, give yourself the
gift of learning everything you can about the markets, as well as your own
temperament, biases and strengths.
It will pay off down the road, because another bear market is always on the
horizon. Don't be afraid to chart your own course, despite what the mass
media outlets say. Most of them are in the business of telling you how
things are today, but investors have time frames of 5, 15 or even 50 years
from now, and how they finish the race is much more important than the
day-to-day machinations of the market.


B.Karthick
Research Analyst.

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