A gloomy economy coupled with appreciating yen has taken a severe toll on
Sony as the electronics major posted a 95 per cent plunge in profits for the
December quarter.


The Japanese giant's bottomline for the third quarter ended December 31,
2008, stood at just 10.4 billion yen, a decline of 95 per cent as compared
to the year-ago period.

Sony had a profit of 200.2 billion yen in the same period a year ago, a
statement said.

Moreover, the company has reported a third quarter operating loss of 18
billion yen as against an operating profit of 236.2 billion yen in the
year-ago period.

"An operating loss was recorded due to factors such as the appreciation of
the yen, deterioration of results at equity affiliates, slowdown of the
global economy and intensified price competition," Sony said.

The maker of Vaio laptops and gaming consoles PlayStations noted that
decline in the Japanese stock market also added to the operating loss.

Meanwhile, Sony's sales and operating revenue fell nearly 25 per cent to
2,154 billion yen for the December quarter. In the same period a year ago,
the figure stood at 2,859 billion yen.

The Japanese entity reiterated that it anticipates to post a whopping
operating loss of 260 billion yen for the fiscal year 2009, reportedly for
the first time in 14 years.

The company has already announced plans to trim its workforce by 16,000
employees to cope with the worsening economic conditions

Interestingly, in October last year, Sony projected an operating income of
200 billion yen for the fiscal year 2009.

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