Bangalore-based food products company, Britannia Industries (BIL), has
reported that its net profit has been stagnant at Rs 46.1 crore for the
third quarter ended December 31, 2008, as compared to Rs 45.3 crore in the
corresponding quarter last fiscal. Higher operational expenses like rise in
cost of raw materials impacted the company's net profit growth. Its overall
expenses went up by 26 per cent to Rs 761.2 crore compared to the same
quarter last year.


Its sales for the period went up by 24.8 per cent to Rs 828 crore compared
to the same period last year. The operating profit for the third quarter
rose by 15 per cent to Rs 58.8 crore as against the same quarter last year.
The company's sales were driven by a healthy blend of volume, mix and price,
the company said in a release.

Commenting on the performance, Vinita Bali, managing director, BIL said: "In
the current economic scenario, we have focused on a diversity of packaging
and price points to keep the purchase and consumption momentum. Going
forward, there will be greater emphasis on operational excellence to
contribute to margin expansion. Britannia continues to evolve its portfolio
to offer a diversity of brands, packs and price points. Our latest offering
of 'Good Day' at Rs 5 per pack has got good traction. Additionally, Tiger
Cream was renovated with superior packaging, better taste and a wider choice
for consumers with 3 new exciting flavours."

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