New regulations on entry load likely to be announced within a month; details
of the plan yet to be finalized

The Securities and Exchange Board of India, or Sebi, is drafting new norms
that would offer mutual fund investors a band or range of entry loads to
pick from while purchasing units of a mutual fund, said a senior official at
the market regulator. An entry load is the commission that an investor has
to pay a distributor while purchasing units. Currently, investors pay an
average 2.25% of the sum invested as entry load if they buy the units from a
distributor, who is a third party, but they pay nothing if they buy directly
from the fund house. The new norms are likely to be announced in a month,
the official said requesting anonymity as details of the plan have not yet
been finalized. Empowering Investors: Sebi chairman C.B. Bhave. The new Sebi
norms are expected to make distributors more competent to justify their
role. Abhijit Bhatlekar / MintAccording to the Association of Mutual Funds
in India a 13-year old industry lobby, there were about 47 million mutual
fund account holders in India at the end of 2008. There were some 35 mutual
fund houses with net assets under management of about Rs4.6 trillion, at the
end of January. The bulk of mutual fund unit sales in the country, however,
are conducted through a large, unorganized network of distributors, which
also include a few large players that have their own fund offerings. The
largest third party distributors of mutual fund products in India are banks
such as ICICI Bank Ltd and HDFC Bank Ltd. Several brokerages and non-banking
finance companies also have large mutual fund products distribution
businesses. "This (move) will hugely empower mutual fund investors," said
the Sebi official, adding that it would force "distributors to stay
competent to justify their role".

The move could also help increase the current investor base, this official
said. "Penetration of mutual funds can be much more (but) .. without
distributors, it would have been even less," said Uttam Aggarwal, who heads
the mutual fund distribution business of Bajaj Capital Ltd, which is present
in 90 towns and manages about one million investors. "Look at Quantum
(Quantum Asset Management Co. Pvt. Ltd), its asset under management is in
double digit crore," said Aggarwal. Quantum does not have a distribution
model and does not charge entry load from investors. At the same time,
financial services firms with established distribution capabilities have now
expanded to included funds management business to leverage their
strength."We are in this business to leverage our strong distribution
capabilities," says Nitin Rakesh, chief executive of asset management with
domestic retail brokerage Motilal Oswal Financial Services Ltd, one of the
latest players in the funds business. In fact, fund houses recognize the
grip that distributors have over access in both directions. The penetration
of mutual funds in India, have been "severely limited" by distributors, Ashu
Sayash, managing director and country head (India) of Fidelity Advisors
International, had said in June last year. He was speaking at the launch of
FundsNetwork, an online fund distribution portal that Fidelity
International, the world's largest mutual fund manager, had launched. "The
existing mutual fund business model is also not as profitable as insurance,"
said Aggarwal. "Insurance allows you to reach the smallest towns but mutual
funds have regulatory issues (such as daily net asset value, or NAV,
disclosures and cap on marketing expenses)." Unlike the third party
distributors of, say, insurance products, who can only sell policies of one
firm, mutual fund distributors are free to sell schemes from any fund house.
Not surprisingly, fund houses often fall over each other to woo distributors
so they will push their products. Sebi currently allows mutual funds to
spend up to 6% of a scheme as marketing expense, and fund houses typically
spend part of this allocation on distributors.
-- 
___________________________________________________________________________________
'I made my money by selling too soon.'

Blog: www.indian-mutualfund.blogspot.com

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