Light and battery major Eveready Industries launched Ultima batteries suited
for the high-end power gadgets like digital cameras, MP3 players.


Eveready Industries vice president Ravi Grover said that these batteries
based on alkaline technology suited for the high-end power hungry gadgets
like digital cameras, MP3 players and high-end toys.

"These batteries come in AA, AAA and 9-volt sizes and are priced at Rs 30
for a set of two pieces," he said.

The company also launched a range of rechargeable batteries and CFLs in the
range of 5-25 W.

"We are now aiming to expand its range up to 85 W to tap the CFL market in
the country," he said, adding that the company plans to grow its business by
investing in R&D.

"Through our foray in Alternate Lighting solutions, our objective is to
provide cost effective lighting to improve the quality of life of all energy
deficient households in India," Grover said

B.KARTHICK

RESEARCH ANALYST

WWW.KENCES1.BLOGSPOT.COM <http://www.kences1.blogspot.com/>

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