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From: Sanjay Bhatia <[email protected]>
Date: Fri, Mar 13, 2009 at 11:19 AM
Subject: <<Aiii>> Re: Do not expect property rates to fall further:
Hiranandani
To: [email protected]


  Publication: Economic Times Mumbai; Date:2009 Mar 13; Section:Front Page;
Page Number 1   WITHERING HEIGHTS

Real estate prices come crashing down


Rates In Some Parts Of City Drop By Half

Rajesh Unnikrishnan & Sanjeev Choudhary
MUMBAI | NEW DELHI

SOME two weeks ago, Mumbai-based stock broker Ashok Samani won an auction to
buy eight apartments owned by the late Harshad Mehta and his family in the
posh Worli locality. Mr Samani, who put in a winning bid of Rs 32.60 crore,
or Rs 26,080 per sq ft, for the apartments in the upmarket housing society,
Madhuli, is pleased with the bargain.
   “I feel it’s a reasonable price. Compared to prices a year ago, it’s a
decent buy,” he says.
   Apartments in buildings of Madhuli’s class were selling for Rs
38,000-40,000 per sq ft around the same time last year, about a third higher
than the rate at which Mr Samani struck his deal.
   Mr Samani may be satisfied with his bargain, but a number of other
potential buyers don’t seem to think that the time is ripe yet for the best
deals.
   In early 2008, a Rs 18-crore deal was negotiated for a 2,925 sq ft house
in Delhi’s upscale Defence Colony area by a builder who planned to demolish
the house sitting on the land and develop apartments, hoping for a return of
about 30%. *

Builders offer freebies, agents see prices touching 2003 levels

*
BUT after the downturn in the real estate market, he is trying hard to
wriggle out of the deal, even at the cost of losing the Rs 50 lakh he had
paid as ‘token money’ indicating his intention to purchase the property. “A
few buyers have approached me with a price of Rs 9-10 crore, but exited
mid-way,” said a broker who is negotiating on behalf of the property’s
owner.
   As in the rest of the world, the real estate market in India is trapped
in a vicious cycle of plunging prices. With the bottom nowhere in sight,
potential buyers do not want to try and catch a falling knife, says Pranay
Vakil, chairman, Knight Frank India, a property consultancy firm. “They are
expecting a further cut in prices, while developers themselves have been
dropping prices, anticipating an increase in sales volumes.”
   Rajneesh Chhabra, a property broker based in south Delhi, says asking
rates are down 30% from their peak, but it’s still almost impossible to find
a buyer. “Financiers have disappeared from the market and those dependent on
bank loans do not buy property in south Delhi,” he says, adding that deal
volumes have shrunk by more than 95% from their peaks about a year ago. With
the financial year drawing to a close this month, cash-strapped real estate
developers have already cut prices by an average 40% in all their upcoming
projects. “I expect prices will soon come back to the 2003-04 levels, when
rates were hovering between Rs 12,000 and Rs 17,000 in upmarket areas like
Malabar Hill,” says Mumbai Estate Agents Association president Yashwant
Dalal.
   In Malabar Hill, the most expensive home address in India, prices have
fallen by a fourth to Rs 25,000-45,000 per sq ft, depending on the age of
the building and amenities. Ten months ago, actor Vinod Khanna offered to
pay Rs 1.25 lakh per sq ft for a 2,500 sq ft apartment in the ultra-luxury
El Plazo housing society in the Hanging Gardens area of Malabar Hill.
   “Now the rates in that area (Hanging Gardens) are around Rs 70,000 to Rs
75,000 per sq ft. Similarly, in Pedder Road, rates are around Rs 45,000 per
sq ft,” Mr Dalal says.
   A London-based Indian national acquired a 3,475 sq ft property at NCPA
Apartments in the Nariman Point area at Rs 97,842 per sq ft nearly six
months ago, but rates there are almost half that now, says a south Mumbai
property dealer.
   In central Mumbai’s Worli and Lower Parel areas, rates are down to Rs
12,000-18,000 per sq ft, while in Bandra they have fallen by more than a
fifth to Rs 15,000-25,000.
   Where price drops have been 50%, buyers appear to be showing interest.
   “We are quoting Rs 16,000 per sq ft for our new project in Lower Parel
and the initial response has been positive,” says Orbit Corporation finance
director Ram Yadav. A year ago, property prices in this area were over Rs
35,000 per sq ft.
   Properties in the heart of the national capital on Prithviraj Road,
Aurangzeb Road, Amrita Shergill Marg, Jor Bagh and Golf Links, which have
seen deals involving industrialists such as LN Mittal, Naveen Jindal and GM
Rao as well as film star Shah Rukh Khan, are now struggling to find buyers.
A 11,250 sq ft home in Golf Links, which was purchased for Rs 70 crore, is
now available for Rs 50 crore, but there are few takers.
   “Earlier, financiers used to buy homes. Now,
they neither have the money nor the hope that they will be able to sell it
at a higher rate and so have just withdrawn from the market. End-users are
rare and they only negotiate, but don’t buy in the expectation that prices
will fall further,” says Neeraj Chopra, a Dwarka-based property broker.
   In India’s technology capital Bangalore, prices have fallen by up to 25%
in some areas, a recent Morgan Stanley report says. DLF, India’s biggest
real estate company, cut rates by about 30% at its upcoming project and the
company sees prices falling further. Irshad Ahmed, president of Irshads
Property Matters, says that in suburbs such as Whitefield, Outer Ring Road
and Sarjapur Road hard bargaining can result in final prices that are 30%
lower than the card rates.
   Property dealers and builders are also lining up an array of discounts
and freebies to try and clinch deals. The Gateway project by developer
Brigade in Malleshwaram, one of the oldest localities in town, is quoting at
Rs 5,090 per sq ft against Rs 5,790 per sq ft last year. But there is scope
for negotiations, depending on which flat is chosen and the mode of payment,
says an official of the marketing team. Second-sale rates at Gateway are Rs
4,700-4,800 per sq ft, according to a property dealer.
   In Bangalore’s downtown area, the Mantri group’s upmarket Altius complex,
which has only one apartment to a floor with a current market price of
around Rs 14 crore, there aren’t many units available for a second sale. A
city broker says that since there are no other projects that open up to
views of the city’s lung space, Cubbon Park, the price will hold. But the
number of people showing interest in buying has dropped, he adds.
   However, in the upmarket areas of Chennai there have been no considerable
price drops. In Chennai’s Arcot Road, Purasawakkam, Thiruvanmiyur and
Valasaravakkam areas, rates still hover between Rs 4,700 and Rs 6,600, about
the same a year ago, a dealer says, but prices have fallen by 20-30% in the
suburbs.
   In Kolkata, prices have fallen from their peaks touched in mid-2008 and
hover around levels seen at the beginning of the year. In areas such as
Ballygunge Circular Road, Sunny Park and Queens Park rates, which were Rs
8,500-10,000 per sq ft in January 2008 jumped to Rs 13,000-14,000 in
June-July before dropping to Rs 9,000-11,000.
   “Prices in the city’s posh areas, including Ballygunge Circular Road and
Queens Park, had surged because of limited supply, but they have been hit
now. Areas like Prince Anwar Shah Road, Behala and Lake Town remain
unaffected, as real estate prices in these areas never reached unrealistic
levels,” says Jitendra Khaitan, CEO of real estate consultancy Pioneer
Property Management.
   Sumit Dabriwala, managing director of property developer Hiland Group,
says highend residential properties, which were being sold at Rs
12,000-15,000 per sq ft last year, are averaging Rs 9,000-10,000 per sq ft
now. “On an average, properties in upmarket areas have seen a 10-15 % price
reduction in the premium category,” he says. A few banks have cut home loan
rates in recent weeks, sparking hope that sales will pick up in the quarter
beginning April, rescuing the property market from its downward spiral. This
could be a crucial period, as the impact of the ongoing financial crunch is
expected to peak by then.
   *(With inputs from J Padmapriya in Bangalore, *
   Anuradha Himatsingka in Kolkata and
   Hemamalini Venkatraman in Chennai)

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