BANGALORE: Top Indian tech firms TCS, Infosys and Wipro, along with
multinational rivals
IBM<http://economictimes.indiatimes.com/Features/TCSInfosysWipro/TCS-Infosys-Wipro-eye-Woolworths-100-mn-deal/articleshow/4342217.cms#>,
Accenture and HP-EDS , are currently chasing an
   
<http://economictimes.indiatimes.com/Features/TCSInfosysWipro/TCS-Infosys-Wipro-eye-Woolworths-100-mn-deal/articleshow/4342217.cms#>
outsourcing contract worth over $100 million from Australia’s biggest
retailer Woolworths, as the retailer plans to deploy a SAP-based solution
for transforming its merchandising and supply chain
platforms<http://economictimes.indiatimes.com/Features/TCSInfosysWipro/TCS-Infosys-Wipro-eye-Woolworths-100-mn-deal/articleshow/4342217.cms#>.


At a time when new business is increasingly becoming tough to come by,
Australia has emerged as a great opportunity for the outsourcing vendors.
Other recent outsourcing contracts awarded by Australian companies include
the $100-million deal from Telstra and the over $50-million contract from
mining firm Rio Tinto. Both were won by India’s second biggest software
company, Infosys.

When contacted by ET on Tuesday , a Woolworths spokesman confirmed that the
retailer is, indeed , evaluating vendors for its SAP project.

“Woolworths is currently working with SAP on a project where, over time, we
will replace our core merchandising
systems<http://economictimes.indiatimes.com/Features/TCSInfosysWipro/TCS-Infosys-Wipro-eye-Woolworths-100-mn-deal/articleshow/4342217.cms#>.
These systems are a very important piece of IT for a retailer,” said Luke
Schepen , a Woolworths spokesperson.

“Woolworths will lead this project internally but we are currently going
through the process of determining other technology vendors who will assist
(Woolworths) with this project,” he added.

With over $18 billion in revenues during the half-year ended December 2008,
Woolworths runs several supermarket chains, apart from consumer electronics
and hotel businesses across Australia, New Zealand and the UK.

According to research firm Forrester , Australian companies will buy around
$39 billion worth of software products and services this year, accounting
for almost 4.6% of the country’s gross domestic product (GDP).

While Australian enterprises are not as severely impacted by the global
economic recession when compared with their rivals in the US and Europe, the
country’s leading corporates, including Rio Tinto and phone firm Telstra,
have recently intensified their efforts to reduce their operational costs by
working with Indian service providers.

In October last year, Wipro won a 10-year outsourcing contract from Origin
Energy, Australia’s second biggest energy retailer for a SAP-based
transformation. A few months ago, Infosys was awarded an over $50-million
outsourcing contract by Rio Tinto for managing the global mining giant’s IT
applications<http://economictimes.indiatimes.com/Features/TCSInfosysWipro/TCS-Infosys-Wipro-eye-Woolworths-100-mn-deal/articleshow/4342217.cms#>and
some back-office procurement activities.

Experts such as Arno Franz of offshore advisory firm TPI say that Australian
customers will continue to outsource because of obvious benefits. “The
business case for
outsourcing<http://economictimes.indiatimes.com/Features/TCSInfosysWipro/TCS-Infosys-Wipro-eye-Woolworths-100-mn-deal/articleshow/4342217.cms#>,
including offshoring, is compelling and, given current economic
circumstances, even more so; organisations are increasing their focus on
cost realignment, and outsourcing/offshoring offers the best and most risk
mitigated and timely way of doing this,” he said.

Many Satyam customers in Australia including Telstra, Qantas and the
National Australia Bank have been criticised by local experts for their
offshoring initiatives. However, these companies continue to outsource
because business benefits far outweigh the risks involved . “In fact, we
have seen no curtailing of plans that companies have in train or are
contemplating in relation to offshoring,” Mr Franz added. “Current Satyam
clients seem to have taken an appropriate approach of wait and see, while at
the same time putting in place risk mitigation approaches.”

B.KARTHICK
RESEARCH ANALYST
WWW.KENCES1.BLOGSPOT.COM <http://www.kences1.blogspot.com/>

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