Investors can look forward to lower costs on their mutual fund
purchases and greater bargaining power with their advisors, after
SEBI's Thursday move to do away with entry loads charged by fund
houses for their open-end schemes.

MFs currently levy a uniform 2.5 per cent entry load (on the
prevailing NAV) on all equity funds sold to retail investors.

This entry load is usually passed on by the fund house, almost in its
entirety, to the distributor who marketed the fund, be it an
individual financial planner, distribution house, online portal or
brokerage house. The entry load effectively reduces the initial
investment a person makes in a fund.

For every Rs 100 invested, only Rs.97.5 would actually be deployed,
with the rest pocketed by the distributor.

More choice

With no entry loads, it will now be up to the distributor to levy a
separate (and transparent) commission for the services he renders to
his clients.

Distributors will be free to compete with each other, offering lower
commissions to lure investors into their fold.

An investor will have greater choice - either hunt for a bargain if he
doesn't need advice, or pay a higher commission if he values the
quality of advice given.

Currently, neither of the parties had this flexibility, as entry loads
of 2.5 per cent are "bundled" into every equity fund (debt funds
usually charge no entry loads) bought through an agent.

Competition may trim costs

Having said this, will the entry load waiver actually reduce costs for
investors, given that a commission still has to be paid? Much will
depend on how intermediaries actually react to this move. If all of
them decide to retain commissions at 2.5 per cent for every equity
fund purchase, investors may not have much of a choice in the matter.

However, two factors may actually help in bringing down costs for
investors over the medium-term. One, the mutual fund distribution
industry is fragmented and made up of many participants - ranging from
banks and financial services firms (such as Bajaj Capital and Birla
Sun Life Distribution), to the many individual financial advisors.

Online stock trading portals also offer facilities for transacting in
mutual fund units. Given this backdrop, there is healthy competition
between participants to ramp up volumes; that makes it quite likely
that one or more of the participants will eventually offer lower fees,
as a key differentiator.

The deep cuts in brokerage charged on stock market transactions over
the past three years, is evidence enough of this. Two, as SEBI has
already waived entry loads for direct walk-ins and purchases by
investors in mutual fund schemes last year, investors do have the
choice of completely circumventing the distributor to purchase MF
units. That too may keep up pressure on distributor commissions,
trimming costs for investors.

B.Karthick
Research Analyst.
www.kences1.blogspot.com
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