On 7/10/07, James G. Sack (jim) <[EMAIL PROTECTED]> wrote:
There was a /. posting to a Jakob Nielsen article
Jakob Nielsen's Alertbox, July 9, 2007:
Write Articles, Not Blog Postings
http://www.useit.com/alertbox/articles-not-blogs.html
which was interesting, but..
.. I wanted to point out a link from there to
Jakob Nielsen's Alertbox, April 17, 2006:
F-Shaped Pattern For Reading Web Content
http://www.useit.com/alertbox/reading_pattern.html
for the neat eyetracking measurement results he shows.
Regards,
..jim
Those F patterns are very interesting. I do believe
* Users won't read your text thoroughly in a word-by-word manner.
Exhaustive reading is rare, especially when prospective customers are
conducting their initial research to compile a shortlist of vendors.
Yes, some people will read more, but most won't.
* The first two paragraphs must state the most important
information. There's some hope that users will actually read this
material, though they'll probably read more of the first paragraph
than the second.
* Start subheads, paragraphs, and bullet points with
information-carrying words that users will notice when scanning down
the left side of your content in the final stem of their F-behavior.
They'll read the third word on a line much less often than the first
two words.
BobLQ "Writing a lot of essays for my business efforts these day"
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