There's a New Scientist article about a new website that wants to
collate information about you in a Web 2.0 sense, and then present to
you in some meaningful way.  Only, the article got the 2.0 part wrong,
and keeps calling it 3.0.  I am forced to conclude that 2.0 is so
overhyped that those referring to the next generation of web logically
conclude that it must be called 3.0!  Anyway, there was an interesting
bit from the article:

"Advertising 3.0

"At the same time, Twine could enable entirely new forms of
advertising. "If we understand about your interests we can provide
more relevant adverts," Spivak says. "If they can become 100%
relevant, they actually become content not adverts."

The interesting part is to think of content and "advert" to be
opposites.  Opposite sides of the same coin, maybe, except I imagine a
continuum.

Oh, and the article:
http://technology.newscientist.com/channel/tech/dn12903-semantic-website-promises-to-organise-your-elife.html

-todd


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