speaks for itself.

http://www.consortiumnews.com/2005/042805.html

Reposted below:
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The Left's Media Miscalculation
By Robert Parry
April 29, 2005


To understand how the United States got into today's political
predicament � where even fundamental principles like the separation
of church and state are under attack � one has to look back at
strategic choices made by the Right and the Left three decades ago.

In the mid-1970s, after the U.S. defeat in Vietnam and President
Richard Nixon's resignation over the Watergate scandal, American
progressives held the upper-hand on media. Not only had the
mainstream press exposed Nixon's dirty tricks and published the
Pentagon Papers secrets of the Vietnam War, but a vibrant
leftist "underground" press informed and inspired a new generation of
citizens.

Besides well-known anti-war magazines, such as Ramparts, and
investigative outlets, like Seymour Hersh's Dispatch News, hundreds
of smaller publications had emerged across the country in the late
1960s and early 1970s. Though some quickly disappeared, their
influence shocked conservatives who saw the publications as a grave
political threat. [For details, see Angus Mackenzie's Secrets: The
CIA's War at Home.]

Conservatives felt out-muscled on a wide range of public-policy
fronts, blaming the media not only for the twin debacles of Watergate
and Vietnam but also for contributing to the Right's defeat on issues
such as civil rights and the environment

Fateful Choices

At this key juncture, leaders of the Right and the Left made fateful
choices that have shaped today's political world. Though both sides
had access to similar amounts of money from wealthy individuals and
like-minded foundations, the two sides chose to invest that money in
very different ways.

The Right concentrated on gaining control of the information flows in
Washington and on building a media infrastructure that would put out
a consistent conservative message across the country. As part of this
strategy, the Right also funded attack groups to target mainstream
journalists who got in the way of the conservative agenda.

The Left largely forsook media in favor of "grassroots organizing."
As many of the Left's flagship media outlets foundered,
the "progressive community" reorganized under the slogan � "think
globally, act locally" � and increasingly put its available money
into well-intentioned projects, such as buying endangered wetlands or
feeding the poor.

So, while the Right waged what it called "the war of ideas" and
expanded the reach of conservative media to every corner of the
nation, the Left trusted that local political action would reenergize
American democracy.

Some wealthy progressives also apparently bought into the
conservative notion of a "liberal bias" in the media and thus saw no
real need to invest significantly in information or to defend
embattled journalists under conservative attack. After all, over the
years, many mainstream journalists did appear allied with liberal
priorities.

In the 1950s, for instance, northern reporters wrote sympathetically
about the plight of African-Americans in the Jim Crow South. The
anger of white segregationists toward that press coverage was the
grievance that sparked the first complaints about media "liberal
bias."

In one 1955 case, negative national coverage followed the acquittal
of two white men for murdering black teenager Emmett Till, who
supposedly had whistled at a white woman. Reacting to the critical
reporting on the Till case, angry whites plastered their cars with
bumper stickers reading, "Mississippi: The Most Lied About State in
the Union."

War Over Journalism

The conservative refrain about "liberal bias" grew in volume as
mainstream journalists reported critically about the U.S. military
strategy in Vietnam and then exposed President Nixon's spying on his
political enemies. The fact that reporters essentially got those
stories right didn't spare them from conservative ire.

Progressives apparently trusted that professional journalists would
continue standing up to conservative pressure, even in the 1980s as
well-funded right-wing groups targeted individual reporters and
Reagan-Bush "public diplomacy" teams went into news bureaus to lobby
against troublesome journalists. [For details on this strategy, see
Robert Parry's Secrecy & Privilege: Rise of the Bush Dynasty from
Watergate to Iraq.]

As those conservative pressures began to take a toll on reporters at
the national level, the progressives still emphasized "grassroots
organizing" and focused on more immediate priorities, such as filling
gaps in the social safety net opened by Reagan-Bush policies.

With the numbers of homeless swelling and the AIDS epidemic
spreading, the idea of diverting money to an information
infrastructure seemed coldhearted. After all, the social problems
were visible; the significance of the information battle was more
theoretical.

In the early 1990s, when I first began approaching major liberal
foundations about the need to counter right-wing pressure on
journalism (which I had seen first-hand at the Associated Press and
Newsweek), I received dismissive or bemused responses. One foundation
executive smiled and said, "we don't do media." Another foundation
simply barred media proposals outright.

On occasion, when a few center-left foundations did approve media-
related grants, they generally went for non-controversial projects,
such as polling public attitudes or tracking money in politics, which
condemned Democrats and Republicans about equally.

Brock/Coulter

Meanwhile, through the 1990s, the conservatives poured billions of
dollars into their media apparatus, which rose like a vertically
integrated machine incorporating newspapers, magazines, book
publishing, radio stations, TV networks and Internet sites.

Young conservative writers � such as David Brock and Ann Coulter �
soon found they could make fortunes working within this structure.
Magazine articles by star conservatives earned top dollar. Their
books � promoted on conservative talk radio and favorably reviewed in
right-wing publications � jumped to the top of the best-seller lists.

While progressives starved freelancers who wrote for left-of-center
publications like The Nation or In These Times, conservatives made
sure that writers for the American Spectator or the Wall Street
Journal's editorial page had plenty of money to dine at Washington's
finest restaurants.

(Brock broke away from this right-wing apparatus in the late 1990s
and described its inner workings in his book, Blinded by the Right.
By then, however, Brock had gotten rich writing hit pieces against
people who interfered with the conservative agenda, from law
professor Anita Hill, who accused Supreme Court Justice Clarence
Thomas of sexual harassment, to President Bill Clinton, whose
impeachment troubles were touched off by one of Brock's articles in
1993.)

As the 1990s wore on, mainstream journalists adapted to the new media
environment by trying not to offend the conservatives. Working
journalists knew that the Right could damage or destroy their careers
by attaching the "liberal" label. There was no comparable danger from
the Left.

So, many Americans journalists � whether consciously or not �
protected themselves by being harder on Democrats in the Clinton
administration than they were on Republicans during the Reagan-Bush
years. Indeed, through much of the 1990s, there was little to
distinguish the hostile scandal coverage of Clinton in the Washington
Post and the New York Times from what was appearing in the New York
Post and the Washington Times.

Slamming Gore

The animus toward Clinton then spilled over into Campaign 2000 when
the major media � both mainstream and right-wing � jumped all over Al
Gore, freely misquoting him and subjecting him to almost unparalleled
political ridicule. By contrast, George W. Bush � while viewed as
slightly dimwitted � got the benefit of nearly every doubt. [See
Consortiumnews.com's "Al Gore v. the Media" or "Protecting Bush-
Cheney."]

During the Florida recount battle, liberals watched as even the
Washington Post's center-left columnist Richard Cohen sided with
Bush. There was only muted coverage when conservative activists from
Washington staged a riot outside the Miami-Dade canvassing board, and
scant mention was made of Bush's phone call to joke with and
congratulate the rioters. [See Consortiumnews.com's "Bush's
Conspiracy to Riot."]

Then, once five Republicans on the U.S. Supreme Court blocked a state-
court-ordered recount and handed Bush the White House, both
mainstream and conservative news outlets acted as if it were their
patriotic duty to rally around the legitimacy of the new President.
[For more on this phenomenon, see Parry's Secrecy & Privilege.]

The protect-Bush consensus deepened after the Sept. 11, 2001, terror
attacks as the national news media � almost across the board �
transformed itself into a conveyor belt for White House propaganda.
When the Bush administration put out dubious claims about Iraq's
supposed weapons of mass destruction, the major newspapers rushed the
information into print.

Many of the most egregious WMD stories appeared in the most
prestigious establishment newspapers, the New York Times and the
Washington Post. The New York Times fronted bogus assertions about
the nuclear-weapons capabilities of aluminum tubes that were really
for conventional weapons. Washington Post editorials reported Bush's
allegations about Iraqi WMD as fact, not a point in dispute.

Anti-war protests involving millions of American citizens received
largely dismissive coverage. Critics of the administration's WMD
claims, such as former weapons inspector Scott Ritter and
actor/activist Sean Penn, were ignored or derided. When Al Gore
offered thoughtful critiques of Bush's preemptive-war strategy at
rallies organized by MoveOn.org, he got savaged in the national
media. [See Consortiumnews.com "Politics of Preemption."]

Smart Investment

Over those three decades, by investing smartly in media
infrastructure, the Right had succeeded in reversing the media
dynamic of the Watergate-Vietnam era. Instead of a tough skeptical
press corps challenging war claims on Iraq and exposing political
dirty tricks in Florida, most national journalists knew better than
to risk losing their careers.

Many on the Left began acknowledging the danger caused by this media
imbalance. But even as the Iraq War disaster worsened,
the "progressive establishment" continued spurning proposals for
building a media counter-infrastructure that could challenge
the "group think" of Washington journalism.

One of the new excuses became that the task was too daunting. When
proposals were on the table in 2003 for a progressive AM talk radio
network, for example, many wealthy liberals shunned the plan as
certain to fail, an attitude that nearly became a self-fulfilling
prophecy as an under-funded Air America Radio almost crashed and
burned on take-off in March 2004.

Later, the argument was that a media infrastructure would take too
long to build and that all available resources should go to oust Bush
in Election 2004. To that end, hundreds of millions of dollars were
poured into voter registration drives and into campaign commercials.
But the consequences of the Left's longtime media disarmament
continued to plague its preferred policies and candidates.

When the pro-Bush Swift Boat Veterans for Truth sandbagged Kerry over
his Vietnam War record, the conservative media infrastructure made
the anti-Kerry attacks big news, joined by mainstream outlets such as
CNN. But liberals lacked the media capacity to counter the charges.

By the time the major newspapers got around to examining the Swift
Boat allegations and judged many to be spurious, Kerry's campaign was
in freefall.

Similarly, there was no significant independent media capability to
quickly investigate and publicize voting irregularities on Election
Day 2004. Ad hoc citizens groups and Internet bloggers tried to fill
the void but lacked the necessary resources.

Post-Mortem

Once Election 2004 was over, many progressive funders found a new
reason to put off action on a media infrastructure. They said they
were financially strapped from the campaign.

Though media issues were part of the post-election post-mortem,
actual media plans made little progress. The main activities on the
Left centered around arranging more conferences on media and holding
more discussions, not implementing concrete proposals to actually do
journalism and build new outlets.

There also was a new variation on the Left's three-decade-old
emphasis on "grassroots organizing." MoveOn.org postponed action on
media infrastructure in favor of rallying political activists in
support of Democratic legislative goals.

When media activist Carolyn Kay presented a comprehensive media
reform strategy, MoveOn.org's founder Wes Boyd responded with an e-
mail on April 24 saying, "Just to be direct and frank, we have no
immediate plans to pursue funding for media �

"Our efforts are focused on a few big fights right now, because this
is the key legislative season. Later in the year and next year I
expect there will [be] more time to look further afield."

Kay e-mailed Boyd back, saying, "For five years people have been
telling me that in just a couple of months, we'll start addressing
the long-term problems. But the day never comes. � Today it's Social
Security and the filibuster. Tomorrow it will be something else. And
in a couple of months it will be something else again. There's never
a right time to address the media issue. That's why the right time is
now."

Boyd's April 24 e-mail � calling the idea of addressing the nation's
media crisis as wandering "afield" � is typical of the views held by
many leaders in the "progressive establishment." There is no sense of
urgency about media.

Still, MoveOn's blas� attitude may be even more surprising since the
organization emerged as a political force during the media-driven
impeachment of President Clinton. It also watched as Gore's MoveOn-
sponsored, pre-Iraq-War speeches were trashed by the national news
media, reinforcing his decision to forego a second race against Bush.

Indeed, one point many on the Left still fail to appreciate is how
much easier it would be to convince a politician to take a courageous
stand � as Gore did in those speeches � if the politician didn't have
to face such a hostile media reaction. Already the growth
of "progressive talk radio" � on the AM dial in more than 50 cities �
appears to have boosted the fighting spirit of some congressional
Democrats. [See Consortiumnews.com's "Mystery of the Democrats' New
Spine."]

Investigative Journalism

At Consortiumnews.com over the past year, we have approached more
than 100 potential funders about supporting an investigative
journalism project modeled after the Vietnam-era Dispatch News, where
Sy Hersh exposed the My Lai massacre story. Our idea was to hire a
team of experienced investigative journalists who would dig into
important stories that are receiving little or no attention from the
mainstream news media.

While nearly everyone we have approached agrees on the need for this
kind of journalism and most praised the plan, no one has yet stepped
forward with financial support. Indeed, the expenses of contacting
these potential funders � though relatively modest � have put the
survival of our decade-old Web site at risk.

Which leads to another myth among some on the Left: that the media
problem will somehow solve itself, that the pendulum will swing back
when the national crisis gets worse and the conservatives finally go
too far.

But there is really no reason to think that some imaginary mechanism
will reverse the trends. Indeed, the opposite seems more likely. The
gravitational pull of the Right's expanding media galaxy keeps
dragging the mainstream press in that direction. Look what's
happening at major news outlets from CBS to PBS, all are drifting to
the right.

As the Right keeps plugging away at its media infrastructure, the
pervasiveness of the conservative message also continues to recruit
more Americans to the fold.

Ironically, the conservative media clout has had the secondary effect
of helping the Right's grassroots organizing, especially among
Christian fundamentalists. Simultaneously, the progressives' weakness
in media has undercut the Left's grassroots organizing because few
Americans regularly hear explanations of liberal goals. But they do
hear � endlessly � the Right's political storyline.

Many progressives miss this media point when they cite the rise of
Christian Right churches as validation of a grassroots organizing
strategy. What that analysis leaves out is the fact that the
Christian Right originally built its strength through media,
particularly the work of televangelists Pat Robertson and Jerry
Falwell. What the Right has demonstrated is that media is not the
enemy of grassroots organizing but its ally.

Bright Spots & Dangers

Though there have been some recent bright spots for the Left's media �
the fledgling progressive talk radio, new techniques for
distributing documentaries on DVD, and hard-hitting Internet blogs �
there are also more danger signs. As the Left postpones media
investments, some struggling progressive news outlets � which could
provide the framework for a counter-infrastructure � may be headed
toward extinction.

Just as the echo chamber of the Right's infrastructure makes
conservative media increasingly profitable, the lack of a Left
infrastructure dooms many promising media endeavors to failure.

The hard truth for the Left is that the media imbalance in the United
States could very easily get much worse. The difficult answer for the
progressive community is to come to grips with this major strategic
weakness, apply the Left's organizing talents, and finally make a
balanced national media a top priority.


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Robert Parry broke many of the Iran-Contra stories in the 1980s for
the Associated Press and Newsweek. His new book, Secrecy & Privilege:
Rise of the Bush Dynasty from Watergate to Iraq, can be ordered at
secrecyandprivilege.com. It's also available at Amazon.com, as is his
1999 book, Lost History: Contras, Cocaine, the Press & 'Project
Truth.'

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