ate: Tue, 14 Jun 2005 22:04:31 -0700
From: adrien burke <[EMAIL PROTECTED]>
Subject: "Secrets and Lies"

petition to stop the ultra right wing takeover of the corporation for
public broadcasting:
http://www.moveon.org/publicbroadcasting/?id=5663-5682261-vzGxU.ferzhhxX.nbg.sWg&t=4


Washington Watch
CPB's "Secrets and Lies": Why the CPB Board Hid its Polls Revealing
Broad Public Support for PBS and NPR
Poll Data Show No "Bias" Problem


27 April 2005
The far-right-wing majority directors at the Corporation for Public
Broadcasting have a secret they don't want to tell the American public.
CPB board Chair Ken Tomlinson and his cronies have kept the results of
two "National Public Opinion" surveys under wraps. These documents,
buried in an annual report to Congress but neither released to the
press nor shared with PBS and NPR, reveal that the overwhelming
majority of the U.S. public is happy with PBS and NPR programming. Such
conclusions are bad news for the GOP-led CPB board, which is pushing an
agenda designed to reshape public broadcasting programming to suit
their own ideological biases. Consequently, CPB has refused to make the
poll data public.
Convinced that the American people were fed up with programming on PBS
and NPR that is dominated by what Tomlinson and company believe to be
"liberal" in nature, CPB hired the Tarrance Group, a GOP polling firm.
Tarrance has worked for such clients as the Bush-Cheney 04 campaign,
Republican National Committee, and Sens. Mike Dewine and Trent Lott. A
Democratic polling firm, Lake Snell Perry and Associates, was also
brought in to help with several focus groups funded by CPB.
Following its initial 2002 survey, CPB ordered Tarrance and Lake back
into the field the following year. Their dismay at the results surely
explains why this poll was deep-sixed. Conducted between June 29-July
2003 and surveying 1,008 adults, the National Public Opinion Survey #2
showed that public broadcasting had an 80 percent "Favorable" rating;
only 10 percent of those polled had an "Unfavorable" opinion of PBS and
public radio. PBS "News & Information 'consumers'" were highly
supportive of such programs as the "Newshour," "Frontline," "Morning
Edition," and "All Things Considered."
More than half of those surveyed believed that PBS news and information
programming was more "trustworthy" than news shows on the commercial
networks, including ABC, CBS, NBC, Fox, and CNN (while between 6 and 15
percent found PBS programming less trustworthy). Similarly, more than
half of those surveyed believed that PBS provided more "in-depth" news
and information programming than the networks (compared to between 17
and 24 percent who thought such programming was less in-depth). Only
about 8 percent thought that PBS's Iraq war coverage was "slanted."
More than a quarter of those surveyed said the reporting was "fair and
balanced" (while 63 percent had "no opinion" at all). NPR received
similar results. Few respondents believed that PBS and NPR "coverage
of the Bush Administration" was "slanted" (a result that no doubt
disappointed those at CPB who had formulated the question).
Finally, more than half (55 percent) said that PBS programming was
"fair and balanced," with strong support for its "high quality
programming" and as "a valuable cultural resource." NPR received an
even higher approval rating for its programming, including perceptions
that it is "fair and balanced" (79 percent of respondents). There was
also strong support for government funding of public broadcasting (with
only 10 percent of those surveyed believing that the annual $1.30 per
capita funding was "too much").
The June-July 2003 poll was followed by four focus groups in September
2003--two groups in Louisville and two in Salt Lake City--selected from
those who already "believed that news & information programming on PBS
and/or NPR has a liberal bias." The results once again must have
disappointed the CPB conservative cabal. Most participants, according
to the survey results, "could not cite specific examples of bias,"
(although "a few participants mentioned bias in children's
programming").
The overarching conclusion of the survey #2 report to CPB was that
"public broadcasting is important and relevant." There was also strong
appreciation of the wide range of programming, such as documentaries
and children's shows, on public broadcasting.
The CPB board is on a content crusade against the programming now on
PBS and public radio. Perhaps it's time that a new poll be
commissioned--one that asks whether CPB should be governed by a handful
of political appointees who wish to destroy public broadcasting.


Links
"CPB's Commitment to Objectivity and Balance"
Open to the Public: A Report to Congress on Steps Taken by the
Corporation for Public Broadcasting in Response to Section 19 of the
Public Telecommunications Act of 1992 for the period January 1, 2003 to
December 31, 2003.





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