From: "Louis Head" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Subject: RE: [Ussf-mjc] mainstream press coverage
Date: Tue, 10 Jul 2007 19:35:45 -0600

Why no mainstream media coverage of the 
USSF?<?xml:namespace prefix = o ns = 
"urn:schemas-microsoft-com:office:office" />

I was part of the media team for the People's 
Freedom Caravan and spent a lot of time working 
with key people involved in the USSF media group. 
I’ll leave it to others to speak to the level of 
outreach done to “mainstream” media – though I know that this was extensive.

Let's look at this from a different angle. Why 
wasn't Amy Goodman of Democracy Now! there full 
time, on the ground, covering the Forum from 
beginning to end? I think that if we can answer 
this question then we will have gone a long ways 
towards answering the “mainstream media” 
question. DN ran basically one story on the Forum 
- on Friday, June 29 - but given what Democracy 
Now! is supposed to be about one would think that 
DN would have given much more play to the USSF. 
DN producers were in Atlanta for at least a 
couple days if not the duration of the Forum. 
They certainly had a lot to choose from.

One reason for this may be that Pacifica provided 
extensive coverage to the USSF, carried on 
Pacifica affiliates and others, and by extension 
the World Association of Community Radio Broadcasters (AMARC).

But within the realm of radio alone (not to 
mention TV outlets) DN has a significantly 
broader reach within the US than does Pacifica 
per se. For example, KUNM in Albuquerque - whose 
radius is large, from central New Mexico to 
southern Colorado - does not carry Pacifica but 
does carry DN. In fact, Santa Fe – a getaway, 
summer home locale for the jet set and loaded to 
the gills with liberal $$$ - has become a cash 
cow for both DN and KUNM due to the fact that the 
station carries DN. (Would such Santa Fe 
listeners be turned off by the hard hitting 
analyses of our movement’s organizers and 
leaders? This is a question that’s quite an 
afterthought to me in this context but now I am starting to wonder.)

National Public Radio News mentioned that the 
Forum was taking place at their top of the hour, 
but ran no stories from what I understand. 
Obviously NPR was knowledgeable of the USSF.

Global south coverage meanwhile was in depth. 
Telesur ran at least 6 stories on the USSF, and 
had the equivalent of two crews there. Telesur 
coverage of the USSF at one point was airing 
every 45 minutes throughout Latin America. La 
Jornada (Mexico) ran several articles. InterPress 
Service ran a couple of good pieces (one of which 
was repeated by Common Dreams, which otherwise 
was noticeably MIA in its coverage.) World Data 
Services, from Havana, ran a bunch of pieces, 
sometimes two per day, both on the Forum and the 
People's Freedom Caravan. Radio Rebelde (Havana) 
ran three pieces, and Telesur's Mesa Redonda 
Semanal ran a piece on the Forum and I believe on 
the Caravan. Cubavision ran a story on the Cuban 
nightly news. Havana's Mesa Redonda evening 
roundtable program also had coverage, including 
an interview with a Miami-based organizer. These 
sources were then repeated in Rebelion, in the 
Chilean press, and in the Brazilian press. 
Additionally, Radio Bemba - out of Mexico and 
connected to community radio all throughout the 
Americas - did nine or more hours per day daily 
coverage throughout the Forum. The Radio Bemba 
connection was a result of the relationship 
developed with them prior to last October’s 
Border Social Forum in Juarez, itself a result of 
relationships developed by Mexican organizations 
who were part of the planning committee for the BSF.

Global south coverage broadcast to the world, and 
particularly to the rest of the Americas, the 
existence, the faces and the work of some of our 
best people. This coverage was received because, 
yes, there was outreach to such news sources. But 
in the final analysis we obtained such coverage 
because such sources saw the USSF as something 
worthy of coverage. Makes sense, because within 
the context of the struggle against imperialism 
these are our natural allies, and they supported us in a very concrete way.

Getting back to Amy Goodman and Democracy Now! - 
which markets itself as alternative media - but 
which serves as a litmus test here: my bet is 
that if Medea Benjamin would have been a keynote 
speaker then Amy Goodman would have busted down 
the doors to get there. Or even moreso, perhaps, 
Ed Asner, Susan Sarandon, or Ralph Nader, or Noam 
Chomsky. These individuals have all been 
showcased by DN over many years now, while at the 
same time DN has provided relatively little 
coverage of our social justice organizing work - 
efforts led by third world people and more often 
than not by third world women. One of DN's main 
stories today - Tuesday, July 10 - is about the 
Jena Six in Louisiana. Perhaps this is a 
reflection of exposure to southern (SE US) 
organizing efforts at the Forum. But at the USSF 
there was discussion about virtually hundreds of 
racial and social justice struggles thoughout the 
South, and these received scant coverage from DN. 
In the Jena 6 reportage, there is no mention at 
all of the USSF, but there is a lot of play given 
to filmmaker Jackie Soohen, who - given all the 
coverage about her work in the past - is a 
favorite subject of Amy Goodman along with 
Chomsky, Nader and many other progressive whites. 
My guess is that this coverage has as much to do 
with the fact that there is a white person 
covering the story as with the story itself, ie 
that the best pathway to Democracy Now! is 
through a white mediary. Don't get me wrong, 
Soohen does great work - certainly worthy of 
exposure - but that has nothing to do with my point.

Others can speak more to outreach that was done 
to the "mainstream" press. I would suggest that 
it's not about outreach, but rather about 
fundamental choices made in terms of what the 
USSF was about. And it was not about being a love 
fest between the white left (morphing into) 
progressive democrats, it was not dominated by 
major NGOs as has been the case with the World 
Social Forum. Our people are not "stars" but 
rather the people doing the work, organizing and 
leading efforts throughout the US and the 
territories which the US occupies. If Democracy 
Now! gave short shrift to the USSF, then how in 
the world will we expect the "mainstream" media to provide coverage?

At the same time, we all have a long ways to go 
towards developing our links with the sphere of 
mass popular culture - progressive celebrities, 
performing artists, etc. There are certainly 
potential allies there. In order to get to them 
you must sidestep the entertainment industry and 
the social sphere that insulates such folks from 
us. But suppose that in fact more of them become 
our allies in practice. Will this mean that the 
corporate media - let's call it what it is, even 
what Democracy Now! calls it (and let's come up 
with a better name, too) - will follow? Doubt it. 
I believe rather that the question of corporate 
media coverage and even some "progressive" or 
"independent" media coverage must be viewed 
through the lens of the struggle against white 
supremacy (and patriarchy, and class chauvanism) 
and how this plays out in the media in general. 
As soon as any "stars" are with us they are 
attacked, especially, as in the case of Danny 
Glover, when they are third world people.

In response, sure – we need to develop better 
strategies to force the corporate media to cover 
us. I appreciate what others assigned with such 
tasks are saying and want to hear more about 
their experiences. But more importantly to the 
struggle we must further our own efforts to 
develop our own media capacity because it is 
ultimately the ONLY way that our people can speak 
for themselves and for the rest of us, without 
filters no matter how well-intentioned these may 
be. The media work that took place before, during 
and following the USSF has been a qualitative step forward in this regard.

And - let’s stop marginalizing ourselves with 
bullshit about “mainstream media” and we’ll all 
be a lot better. We are the mainstream.

Louis Head

Albuquerque

From: 
[EMAIL PROTECTED] 
[mailto:[EMAIL PROTECTED] 
On Behalf Of Charles Lenchner
Sent: Tuesday, July 10, 2007 8:36 AM
To: [EMAIL PROTECTED]
Subject: [Ussf-mjc] mainstream press coverage

Hi!

I’m really enjoying the articles on the forum and 
other resources posted on this list. It got me 
thinking though about stuff I never heard an 
answer to…. So I’m posting a few questions which 
may have no answers…. But if you have an answer, I’d find it illuminating!

Thanks in advance!

Has the near absence of mainstream press coverage 
matched the expectations of our communications 
folks? Was any substantial effort expended into 
getting MSM attention that failed to bear fruit, 
or did the media folks just avoid investing in that from the beginning?
In retrospect, with the absence of MSM attention, 
are there folks who might have done things 
differently? For example, if certain things 
didn’t happen because of a lack of time/something 
was more important, what are those things?
As an organizer thinking about other events I’ll 
be helping with in the future, would you 
recommend that I follow the USSF2007 lead when it 
comes to media strategy? In other words, whereas 
the WSF I attended in Brazil devoted significant 
efforts to securing main stream press (in 
Brazil), and this one didn’t, can I intuit 
discreet perspectives on why one would want/not want media coverage?

Thanks!

My motive is just this: I’m curious about what’s 
implicit in the story of the MJC, as opposed to 
what comes out in the coverage of the USSF. Some 
of this might have been discussed to death in 
some closed circle, but I’ve not seen anything 
articulated that would explain the ‘why’ for how 
things turned out. As an activist seeking to 
learn from my own involvement, asking questions 
seems like the best strategy. I don’t mean to 
waste bandwidth on this list, so please consider 
emailing me privately if you think that would be best.

Thanks once again to all who worked for the success of the USSF,

Charles
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