As part of my degree I have to write a 12,000 word dissertation, related to marketing, on a subject of my choice. It was recommended that this subject be something I am particularly interested in, so, the obvious choice was lace-making!!
Over the past 11 years I have witnessed a growth not only in the number of lace-makers around, but also the number of suppliers. I have also been reading 'Lace' magazine published by the Lace Guild, whose aims include the promotion of lace-making. Hence I thought it would be interesting to investigate the growing importance of branding to suppliers, and to investigate how marketing techniques can be applied to the effective promotion of lace-making as a hobby.
I have searched the Internet and read copies of 'Lace' magazine dating back to the year dot, however I am still having trouble finding enough relevant information. I specifically need figures, such as the first lace group was formed in... the numer of suppliers has doubled over the past ? years... There are now ?? more lace groups than ten years ago... etc.
Can anybody help please?
Any interesting websites? Suppliers out there willing to help? Other magazines, maybe for suppliers in the industry, that may be of use?
All contributions would be GREATLY appreciated - I really need your help!
Many Thanks Julia
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