Hello arbm - First and foremost, you want to stress that LabVIEW is a programming language designed specifically with engineers and scientists in mind. You can point them to the <a href="http://www.ni.com/labview/">LabVIEW website</a> where they can learn more about the product and view demos. Let them know about the great support NI offers for its products and the NI developer zone where customers share ideas and solutions.
Have a great day! Becky B. Applications Engineer National Instruments