Jamie-

As, perhaps, the only (or at least one of the few) "marketing guys" on this list, I want to agree with Adrian - this is great. I think it conveys a very good, clean image.

There was a suggestion of building a "standard, corporate" color scheme to go with it and make sure we have that available - it's a huge timesaver for a corporation trying to tie in with OpenWrt (which I think we would like to see happen - like Buffalo, but even more) and encourages a uniform "brand experience."

It would be good to put all this (including "source," preferably as SVG) on the website in a "brand" section under an "About OpenWrt" section. Today on OpenWrt.org, there's a "Trademark policy" section, which is useful, but incomplete without an artistic usage guide and links to downloads.

My 2 cents worth,

Bill


On 5/30/2017 6:08 AM, Adrian Panella wrote:
Keeping the name after remerge but with a new logo, helps convey the notion 
that there has been a change.
An modernizing the look is great

+1

El 29/05/2017, a las 12:32, Jamie Stuart <jamie@one billion.org> escribió:

Tried that Moritz - it just wouldn’t work unfortunately. Neither does adding 
the antenna afterwards

All - see another set of designs. I’ve opted for Roboto Condensed as the logo 
typeface.
Personal favorite is the green as OpenWrt is targeted towards low-power devices.

http://imgur.com/a/TfWxr

What’s the next step here? John - could this be added to the remerge proposal 
v3?



On 29 May 2017, at 19:12, Moritz Warning <moritzwarn...@web.de> wrote:

Looks nice.

random idea, merge antenna with O of OpenWrt?

On 05/29/2017 01:10 PM, Jamie Stuart wrote:
See another iteration, with:

- correct capitalisation
- antenna to the side (will not work with lowercase ’n’)
- open sans typeface (open source)
- mockups of website header
- accent colours

http://i.imgur.com/ZKtcFXo.png


On 29 May 2017, at 13:52, John Crispin <j...@phrozen.org> wrote:



On 29/05/17 12:11, Jamie Stuart wrote:
Hi,
First of all, I’m glad to hear the process of remerging LEDE with OpenWrt is 
moving forward.
For what it’s worth, if prefer the LEDE name (it’s friendlier - ‘leddy’ - and 
not tied to the name of an old router!)

However, it seems the consensus is that the OpenWrt name should remain. I 
thought that maybe we should take this opportunity to at least give the project 
an updated look?
Maybe a new logo? I’m personally not one for mascots, so I had a quick go at a 
few simple text-based designs:

http://i.imgur.com/9zyXSYR.png

What are you thoughts?

Jamie, onebillion
Hi,

the correct spelling is OpenWrt with a capital O and W. could you add that to 
the proposal aswell please ? ideally with and without the antenna feature

  John
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