Nice analysis KLKOT but being as these 3/4 matches are coming all at the end of the season and so will stay in the forefront of a ST holder's memory when it comes to renewal time, I'd say it smacks of desperation.
In fact, if there are price cuts every home match from now till the end, I would start wondering whether or not Ken would still be here next season.................. Damian ----- Original Message ----- From: "Lewis, KM (Kevin)" <[EMAIL PROTECTED]> To: "Leeds List (E-mail)" <[email protected]> Sent: Tuesday, March 13, 2007 11:36 AM Subject: [LU] Attendance and Prices > There has been a lot of talking about the prices etc. All I can say is > that I bet Ken has done his homework. > > To my mind there are 4 factors here. There are the straightforward > multiples of Price v No of attendees. > There are the extra sales of pies, drinks etc, which they must be able to > work out an average of how much a supporter spends on these. > There is the cost of opening an extra stand eg east upper, extra > refreshment bars etc, which must only be worthwhile if it is going to be a > certain percentage full. > > Lastly there is human nature. > > I'm not standing up for him, but he may feel that these price-cuts are a > good thing to do occasionally. I assume he is going to try to balance it > against a) The feelings of season-ticket holders. He doesn't want to piss > them off too much. Also there will be a law of diminishing returns on > this. Many of those who take advantage of the cheaper games would be > those who attend 5 or 6 games a season. Some will go to an extra match, > others will just go to that one instead of another. > > I think the balance of 3-4 reduced price games a season is about right. > It will piss off the ST holders, but not too much, and I agree that they > should get something worthwhile out of it too. It will get extra people > (=more atmosphere) at some matches which would not be well attended > otherwise. They will sell more stuff in the ground too. There is also > the likelihood that occasional visitors are more likely to buy shirts and > stuff from the shop. Somebody who goes twice a season may well make a > substantial purchase from the shop every time, whereas the season-ticket > holder may only go in the shop 3-4 times a year. > > Dropping prices overall by a third would defnitely get more people through > the gates, but I bet Ken or his people have worked out that it would also > mean a drop in revenue overall. > > KOT. > > > _______________________________________________ > the Leeds List is an unmoderated mailing list and the list administrators > accept no liability for the personal views and opinions of contributors. > Leedslist mailing list > [email protected] > http://list.zetnet.co.uk/mailman/listinfo/leedslist > it's a God awful small affair > > _______________________________________________ the Leeds List is an unmoderated mailing list and the list administrators accept no liability for the personal views and opinions of contributors. Leedslist mailing list [email protected] http://list.zetnet.co.uk/mailman/listinfo/leedslist it's a God awful small affair
