This from Martin Samuel in today’s Timesonline.

 

Dave S

Singapore Whites

 

 

[email protected]

November 5, 2007


At a loss to explain Peter Ridsdale


Martin Samuel 

There is something that does not add up about Peter Ridsdale’s tale of his
time at Leeds United: most of it. This is the story of a man who was
chairman at a significant plc, yet is depicted as a powerless stooge
buffeted by the costly whims of subordinates. It makes no sense. 

The book, Whoosh - There Goes Another Ten Million, sorry, United We Fall,
attempts to lay the blame for some of Leeds’s greatest excesses with David
O’Leary, the former manager, except that Ridsdale’s version of events
withstands little examination. Take the time he paid an agent £200,000 to
work as a translator in one meeting. Ridsdale states that Dennis Roach was
recommended by O’Leary as a man whose language skills could smooth Olivier
Dacourt’s path from Lens. If that was all he had to do, it seems a very
expensive way of contracting a simple service, common in business, but in
the event, when talks began, Bruno Satin, Dacourt’s agent, spoke good
English and translated his conversations with the Lens president from
French. All Roach did was nod his approval that this information was being
conveyed correctly. He then submitted a bill for 200 grand, plus VAT. 

Ridsdale paid it, he says, because he did not have a legal leg to stand on,
having allowed Roach to remain in the discussions. And at that moment, as
was so often the case during Ridsdale’s tenure at Elland Road, the bulls***
detector sounds loudly. An invoice is not a blank sheet of paper on which
any figure conjured from the air is legally due. It is a fair representation
of the cost of the services provided. If all Roach did is act as a
translator for one day, he is not owed £200,000, no more than a man hired to
mow your lawn could arbitrarily submit a bill for ten grand, and you would
be bound to pay, because he had already done the work. Something would
appear to be missing from this story; something that would explain why Roach
was there instead of a professional translator paid an hourly rate. After
all, theYellow Pages is full of them. 

Logic and Leeds continue to part company when Rio Ferdinand is bought from
West Ham United. Ridsdale explains Rune Hauge’s role in the deal by stating
that the agent was commissioned by O’Leary alone and his letter of
authorisation led to the club receiving a bill for £1.75 million from Hauge
when the move was completed. “Why would O’Leary give exclusivity to Hauge
without informing the chairman?” Ridsdale asks. Here is a better question.
Why would any business honour an agreement of that financial magnitude, set
up by an employee operating outside company guidelines? 

If a bill for £50,000 from Ridsdale’s publishers suddenly arrived at The
Times, with a note attached explaining that Martin Samuel, Chief Football
Correspondent, had agreed this fee to serialise the fascinating
autobiography Looking Down The Back Of The Sofa For Change: Doing Business
The Ridsdale Way, sorry, United We Fall, it would be pointed out in no
uncertain terms that Samuel’s job is to do the football and ours is to do
the money and frankly, sunshine, you can whistle for it. 

By comparison, Ridsdale claims that at his company “our arms were pinned
down by the manager’s mandate”. O’Leary launched a vigorous defence against
these allegations last week, and who can blame him? If Ridsdale is to be
believed – and there is no suggestion of corruption around his behaviour,
merely extreme foolishness – executives at Leeds would appear to have spent
much of their time rolling their eyes and offering amused shrugs of
resignation as the bills rolled in and the money ran out, while Doris from
the canteen independently shouted up ten kilos of beluga caviar and stuck
them with the tab. 

It does not wash. Until managers buy players with money from their own
pockets, there will always be an executive somewhere along the line who
agrees the fee and writes the cheque. Now his would be a story worth
hearing: so where is this man in Ridsdale’s revelations? Keeping a very low
profile, it would seem. 

 

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6 in a bloody row! 

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