Peter Ridsdale: Chairman Turned Repeat Offender
>From www.twohudredpercent.net

Cardiff City are due in court in a couple of weeks fighting off a winding 
up order, and the man in charge is a rather familiar one to supporters of 
Leeds United and Barnsley. Mark Murphy reports on Peter Ridsdale’s 
repeated misdemeanours and finds a predictable and depressing set of 
themes. 

Of all of football’s recent winding-up petition sagas, Cardiff City’s has 
had the most soap-operatic plot twists. And at its centre, where he likes 
to be, is chairman Peter Ridsdale. Ridsdale had reinvented himself as “the 
good guy” during his first two years in Cardiff, some achievement after 
his reputational suicides at Leeds United and Barnsley, even if made a 
little easier by Sam Hammam, the Wimbledon ex-supremo, being his 
predecessor and combatant. His third year should have seen all his hard 
work come to fruition with a new stadium and all its attendant financial 
benefits. But he’s blown it. He has misled Cardiff supporters about the 
club’s finances. And this has now crossed over into outright mendacity, 
according to those fans, as Cardiff have until February 10th to pay their 
taxes and save their soul.

When Ken Bates blamed Ridsdale for the financial woes which forced Leeds 
into administration in May 2007, he had a willing audience. And even those 
of us with no time for Bates had to think twice before seeing through the 
diversionary tactic it so clearly was. Ridsdale had, of course, 
personified everything that was wrong with the football boom which 
straddled the millennia on the back of various club share flotations and 
exponentially increasing broadcast deals. “Living the dream”, 
Ridsdale’s “play it again, Sam”, entered football’s lexicon, and it didn’t 
mean anything remotely dreamy, being more like the “six weeks of madness” 
which Bradford City chairman Geoffrey Richmond cited as beginning their 
long financial descent, and if Ridsdale was the personification of this, 
his ‘goldfish’ were also a monument to ruinous success. GBP20-per-month. 
Hired…yes…HIRED.

Bates took Leeds into administration without taking any of the blame. 
Leeds former legend and current director Peter Lorimer even lauded Bates, 
twelve months before Leeds went into administration, for overcoming all 
the Ridsdale-era problems and being “twelve months ahead of schedule in 
terms of his plans for the club.” It mattered not a jot that Ridsdale was 
right, later in 2007, to say: “I suggest you examine the creditor’s list 
when they went into administration in the summer and tell me how many of 
those creditors were there when I was, and you will find it was very, very 
few.” Yes, the very, very few” included “very, very” expensive ones like 
Danny Mills and his GBP217,000, even though he hadn’t kicked a ball in 
anger for Leeds for years (ever, some would say). But Leeds owed GBP35m 
when Bates took them in and out of administration – in his own inimitable 
way. And “very, very few” of those millions were Ridsdale’s.

There was only GBP1m, but precious little mitigation, at the end of 
Ridsdale’s ill-starred year as Barnsley owner and chairman. His successor 
chairman, Gordon Shepherd, was quick to praise Ridsdale’s “great job”, 
just before noting that “there are areas where we have spent too much” and 
also “areas where we have not raised enough”, yet, by 2007, Ridsdale was 
embarking on a chairmanship of Championship club Cardiff which would turn 
them from the financial basket case created by Hammam into FA Cup 
finalists and promotion challengers in a potentially lucrative new 
stadium. Thanks to Hammam, this journey was an exacting one. And Ridsdale 
emerged as something of a hero for fighting off the claims – both monetary 
and political – of “Langston Corporation”, an international organisation 
of mystery, ‘represented by’, but otherwise nothing whatsoever to do with 
Hammam. Hammam turned from hero to candidate for the freedom of Swansea as 
the Bluebirds’ rise from English football’s third-tier to the cusp of the 
Premier League left GBP30m debts. Administration and near-certain 
relegation back to the third-tier was only averted by a GBP500,000 loan 
from the players’ trade union, the PFA.

So desperate were Cardiff that Hammam recruited Ridsdale to obtain 
alternative funding and drive a new stadium project that, as in so many of 
these tales, was seen as the “solution”, if the club could survive that 
long. Ridsdale’s legacy (i.e. Ken Bates at Leeds) was still fresh in many 
minds. But he was still able to (obtain) significant local authority 
financial backing, which had been previously withheld because Hammam 
wouldn’t reveal any important detail of ‘Langston’, to whom Cardiff owed 
GBP24m of their debt. By January 2007, with Hammam off the board and 
Ridsdale on it, Cardiff problems seemed to be dissolving. Eight months 
later, they weren’t. “Langston”, still cloaked in near-anonymity (Hammam 
bizarrely claimed he “didn’t know” who he was actually representing) 
demanded immediate repayment of their loans, or Ridsdale’s resignation. 
Administration loomed as this repayment was miles beyond Cardiff’s 
capabilities. Ridsdale insisted the money was due, but not until 2016 and 
after a lengthy, painstaking, mind-numbingly detailed legal proceeding, 
Ridsdale’s view prevailed, to a hero’s welcome.

The repayment schedule was agreed last autumn, with the whole thing outed 
as a clumsy power grab by Hammam, who even had the nerve to ask for a 
board place back, said Ridsdale in November. By then, however, few people 
could be sure that was true, as Ridsdale had, allegedly, spent as much of 
2009 battling with the truth as he’d ever spent battling Langston/ Hammam. 
The hero has turned villain again for some, as Cardiff’s, and Ridsdale’s 
own, finances have been shrouded in murk, and Ridsdale’s reactions have 
ranged from the childish to the churlish to, for some, the downright 
mendacious. Cardiff’s financial results for 2007/08, the year they reached 
the FA Cup Final, were published in May and revealed GBP1m+ trading 
losses. But Ridsdale side-stepped criticism by embarking upon a worldwide 
hunt for investment, for which, he hoped, the new stadium would be 
a “springboard.” In June, the News of the World ran a story saying that 
Ridsdale’s consultancy firm, WH Sports Ltd, had gone bust owing GBP374,000 
to the “taxman.” Ridsdale technically worked for the firm when Hammam 
brought him to Cardiff. And the accounts revealed that the club paid them 
GBP1.3m until Ridsdale became a direct Cardiff employee in 2007/8. 
Ridsdale called the story “misleading” as the firm had closed down when 
the Cardiff consultancy ended. He didn’t deny the debt, though, 
claiming “all creditors will be paid.”

So, the following week, the paper ran the story again. Ridsdale this time 
claimed the firm’s liquidation was only because the Cardiff consultancy 
had ended and that it was a “Member Voluntary Liquidation”, i.e. the 
company was solvent, just no longer needed. However, Ridsdale had signed a 
sworn affidavit that a “Statement of Affairs for the Company”, which 
showed it to be heavily insolvent, was a “full, true and complete 
statement.” Just like, as it turned out, the News of the World’s story. 
This had no direct impact on the club but, as Ridsdale continued 
discussions on new investment and the Langston repayment schedule 
throughout the summer, so his credibility came under increasing question. 
There had been slow progress on investment talks – reported interest 
from “lifelong Bluebirds fan” David Sullivan had to be furiously denied, 
in the absence of tangible news.

By the time the (considerable) shock of that had subsided, Ridsdale was on 
BBC2, at half-time during Cardiff’s early-November fixture with Notts 
Forest, telling the watching dozens of imminent Malaysian investment, as 
he stood alongside one Dato Chan Tien Ghee, a Malaysian “property tycoon” 
who was to be its source. With the Langston negotiations nearing 
conclusion, Ridsdale was painting a rosy financial picture, which was 
somewhat undermined by the South Wales Echo’s 26th November 
headline: “Taxman takes Cardiff City to court.” The Echo told the story in 
a standard manner. HMRC were serving the club with a winding-up petition 
over unpaid tax and were giving Cardiff 70 days to come up with the cash. 
They outlined the doomsday scenario of official receivership in about 
three-dozen words. They quoted Ridsdale at length (“speaking from 
Malaysia”) claiming that HMRC were just “rattling our cage” and, 
descending into legalese, that he expected the judge to say “Cardiff City 
have been good boys.” And they quoted a financial expert agreeing with 
Ridsdale over the cage thing, noting that the Football League, with their 
trademark drive and initiative, were “monitoring the situation.” Ridsdale 
sniffed: “You can ask all you want but I’m not going to tell you how 
much.” And the following day declared: “What you have published is 
despicable and I won’t be talking to anyone at the South Wales Echo again.”

Ridsdale’s ego had clearly been punctured by the clearly non-despicable 
story coming out on the day that Dato Chen joined the board and invested a 
reported GBP200,000 into the club, and he announced in mid-December that 
agreement had been reached over Langston debt repayments, while the 
winding-up petition was dismissed by the High Court on December 16th, 
which led him to comment triumphantly: “This puts any doubts that anybody 
had about the future of the club behind us.” It didn’t. Reports suggested 
the tax bill had been paid. But a tax repayment schedule had merely been 
agreed, Ridsdale not so quick to accuse the papers of despicability this 
time. And the News of the World helped see in the New Year with the 
headline: “Cardiff must pay tax bill or face going bust.” The story 
claimed unpaid tax ran to GBP2.7m and that Cardiff had missed the first 
repayment date, 22nd December, less than a week after Ridsdale’s 
triumphalism. His response was to claim that “some of the information” 
could only have come from “stolen” documents, an effort to discredit the 
paper and/or its source which inadvertently confirmed that the story was 
true.

Fans began to demand “answers.” The Supporters Trust called for an EGM of 
shareholders, confident that disaffection was general enough to get the 
shareholder support required. The BBC confirmed Cardiff would return to 
the High Court on February 10th under a threat of being wound-up. And the 
Echo detailed Cardiff’s financially grim reality, noting for the first 
time that the costs of “fitting out” the new stadium had “spiralled” from 
a forecast and budgeted GBP3.5m to “GBP7-8m.” The solution had become the 
problem. Ridsdale maintained his superficial confidence with stories of 
potential buyers for the club sprinkled around the local press, about 
which new board member Dato Chen will have had a view. An innovative-
looking season-ticket scheme, persuading fans to renew early specifically 
to fund January transfer window expenditure, had raised GBP3m, with the 
enticement of a refund if promotion was won.

Then, this week, the bombshell. There was no investment. The stadium did 
cost millions more than forecast and, we’re awfully sorry, but “investing 
in new players in the transfer window…will not be possible…in the absence 
of new investment. Whilst we apologise for this, we do not apologise for 
ensuring that the viability and financial health of the club is the 
ultimate priority.” A mea-not-very-culpa, as a friend of mine described 
it. Fans’ reactions have varied between “Ridsdale out” and “Ridsdale must 
go”, with words like “betrayal” and “lied to” in common usage. The BBC 
website illustrated its story with a picture of Ridsdale, holding his head 
in his hands – which was about right.

Little credibility now attaches itself to Ridsdale, just like when he left 
Leeds and Barnsley – his early promise buried in debt and alleged deceit. 
Fans’ money might save the day on February 10th, and many would not have 
objected to them being used in that manner per se. But they feel duped, 
with numerous Ridsdale quotes from the scheme’s launch confirming that 
view. Ridsdale’s days as the good guy are over. He’s never recoiled from 
suggestions that the stadium was his “project” so he can’t credibly 
distance himself now. He has failed to bring in long-promised investment. 
And he didn’t. He may not resign over this. But if he does, he will remain 
a “fit and proper” person to run another club. And if he could get two 
football jobs after Leeds – hired goldfish and all – there’s surely others 
waiting for his magic touch. Clubs would, of course, be advised to avoid 
him. He would be advised to avoid them, too.

The transfer window closes on Monday, so if Andy Bond is to be transferred 
to, well, pick one from Leicester City, Bolton Wanderers or Preston North 
End, or perhaps even someone else, as Barrow joint manager Dave Bayliss 
says in the Mail: “And a few more as well.”

Bayliss adds: “Championship clubs are interested in Andy Bond and there’s 
been a few approaches,” if a Championship club comes in for him and makes 
an offer, we won’t stand in Bondy’s way because he’s a good player and 
deserves a chance at a higher level. But they have to make an offer first, 
and no-one has made an offer. The next move for him has got to be a big 
move and a good one. The teams we’re talking to at the minute are really 
big Championship clubs, so if it does come off it’s great for Bondy and 
great for the club because it shows that we’re putting players in that 
window. We don’t want to lose him, but, it’s one of those things, we don’t 
want to stand in his way either. There’s been no official offers, but we 
are talking to clubs.”

The Mail adds this on why Walker didn’t play against Southport: “Jason 
went for a scan last (Tuesday) night. The physios seem to think it might 
be a bit of nerve damage. He’s not trained all week, so he is doubtful for 
Saturday. We’re now waiting for the scans to come back.” It should also be 
noted that a number of clubs have been sniffing around Walker, but this 
seems to have gone quiet of late, whether this means a deal’s been done 
and no-one’s telling, Walker doesn’t want to move or another third reason 
I haven’t had the time to make up yet, I don’t know. Did someone mention 
Doncaster Rovers then?

So, who else was missing from the Southport game which caused the Barrow 
substitute bench to be as empty as Steven Vaughan the Dishonest’s wallet. 
Well, the Mail has the answer to that as well: “Also missing in midweek 
were newly-signed duo Nick Chadwick and Simon Wiles, plus triallist 
striker Luke Powell. All three were set to play until tea-time on Tuesday 
when the club discovered that the Lancashire FA’s long-standing 
interpretation of the rule regarding the deadline for players’ eligibility 
had changed. It meant none of the three new additions could feature. 
Bayliss, who was in the north east spying on Saturday’s opponents 
Gateshead in their 2-0 home defeat against Kettering Town, said: “It threw 
a spanner in the works. We only had a couple of fit substitutes to bring 
on, so some lads played more of the game than what we wanted. Win, lose, 
or draw, I wasn’t particularly bothered. What I was bothered about was 
lads getting game-time, though some got more than we wanted.”



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