Urs,

I've read through most of the document. It looks well-written, technically
speaking. I have a few suggestions to offer:

* Begin with the current reality for most people. You mentioned in this
thread your frustration with Finale. I had the same frustrations when I was
using it at university and I know other people still do. Begin by
describing that frustration. Remind people of all the things they dislike
about Finale to prepare them for a better way.

* In describing advantages of the plain-text format, I suggest more
"customer-focused" advantages (or descriptions of the advantages) and fewer
programmer-oriented descriptions. For example, in my current project, a big
advantage of Lilypond is the portability of lyrics. I can store my lyrics
separately from the music. This means that if I want to reuse a tune for
lyrics with the same meter, I don't have to re-invent anything. This is
also great when it comes to internationalization. If I have a German
translation of English lyrics, all I have to do is drop a reference to the
German lyrics.

* I'm not quite sure as to the right way to do this, but I suggest leaving
as much of the technical "how-to" discussion as possible until the end of
the essay. While yes, there is a stark reality of having to hand code most
of the LilyPond file, unless someone is already a programmer of some sort,
it seems there is a steep "buy in" curve and throwing code in (no matter
how simple) gets an automatic "run away" reaction. If the goal is to
persuade someone to use LP, have them so convinced of the advantages
(perhaps by doing a point-by-point comparison to Finale) that the code
doesn't seem like much of a barrier.

Cheers,
Carl
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