This article about Jeff Bezos's approach to customer comments at Amazon relates to why outliers are important for business and not just 'big data'. I love his approach, although I'm sure it drives his staff/managers nuts.
http://www.businessweek.com/articles/2013-10-10/jeff-bezos-and-the-age-of-amazon-excerpt-from-the-everything-store-by-brad-stone Quote: He locked eyes with Shure, whose division oversaw e-mail marketing. "I want you to shut down the channel," he said. "We can build a $100 billion company without sending out a single f- - - - - - e-mail." Jan Melbourne, Victoria, Australia [email protected] Sooner or later, I hate to break it to you, you're gonna die, so how do you fill in the space between here and there? It's yours. Seize your space. ~Margaret Atwood, writer _ __________________ _ _______________________________________________ Link mailing list [email protected] http://mailman.anu.edu.au/mailman/listinfo/link
