https://www.cnbc.com/2020/11/05/digital-services-act-how-the-eu-is-going-after-big-tech.html
Key Points
* The EU wants to ensure that competitors have a fair chance to succeed
against the big firms.
* Google has already voiced its concerns about the upcoming rules.
* Apart from some lobbying, there is nothing the tech giants can do to stop
the new rules in the short-term, Clifford Chance’s
Vinje said.
LONDON — The European Commission is about to propose a “revolutionary” overhaul of digital regulation that could hurt the business
models of Big Tech, industry experts told CNBC.
The Digital Services Act, due to be presented in early December, is expected to overhaul the management of content on platforms
like Google and Facebook and is the first of its kind since 2000. Broadly, the EU wants to make tech giants more responsible for
the content on their platforms, and to ensure that competitors have a fair chance to succeed against the big firms.
...
“The new rules will … require digital services, especially the biggest platforms, to be open about the way they shape the digital
world that we see. They’ll have to report on what they’ve done to take down illegal material,” she said.
“They’ll have to tell us how they decide what information and products to recommend to us, and which ones to hide, and give us the
ability to influence those decisions, instead of simply having them made for us. And they’ll have to tell us who’s paying for the
ads that we see, and why we’ve been targeted by a certain ad.”
...
For instance, in 2017, the European Commission fined Google 2.4 billion euros
<https://ec.europa.eu/commission/presscorner/detail/en/IP_17_1784> ($2.81 billion) for promoting its own shopping comparison
service rather than allowing similar access to rival companies. Google made some changes in the wake of that case, but a study by
Lademann & Associates showed in September that not much has changed. According to the study, less than 1% of traffic through
Google Shopping was transferring users to rival shopping websites. <https://www.ft.com/content/4c6f06b9-a984-429e-b397-332a1779bd71>
--
Kim Holburn
IT Network & Security Consultant
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