On Tuesday 13 June 2006 18:07, Saswata Banerjee & Associates wrote:
> Speaking as an accountant and a costing / pricing advisor, I agree
> with what was said earlier. You need to cut down the price. Even
> though I can afford it, I think twice before buying a magazine at Rs.
> 150 (or even Rs. 100) a pop. Few people will want to buy a magazine
> on sharing basis. It does not work.

I agree. Rs.100-150 is for a magazine which provides 2 DVDs and ~130 
pages of content + ads on glossy paper. I wouldn't mind a magazine 
which uses low quality paper. But dont you think that it would be very 
cheap for them to just make an online magazine? I think with cost of 
internet access ( ~200INR a month ) anybody can afford to read it 
online if its priced at Rs.300-400 a year. The magazine cuts down on 
the cost of printing and DVDs. Its purely the cost of hosting and 
bandwidth.

> In today's work environment, how many people can afford to go to
> British Council Library (or any library) to read magazines ? Many of
> us still read in transit or in the few leisure hours of morning or
> after dinner. I wish I had time available like you to go to the
> library.

Agreed.

-- 
Dinesh A. Joshi

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