On 31/12/06, Kenneth Gonsalves <[EMAIL PROTECTED]> wrote:


get real. this is marketing, not politics. And Rony has practical
experience, everyday experience in marketing - we need slogans that
will appeal to the target audience, not stuff to make ourselves happy
that's why the fact that cost effective software with absolutely no
virus and spyware problems and no stability issues must be on our
highlights.  the most important question that will time and again come
is "why does a virus free secured and stable system with all the
software come free?  how is it possible that humans are so unselfish
to give it out for free?"
we need to carefully address the issue.  because if we say "by free we
mean freedom not price" we are essentially loosing the ground of no
cost software vs m$ and high cost.
and if we do build up marketing policy on total ownership cost, just
remember m$ gives out free cds of windows and office to many
institutes and organisations.  and again the above mentioned question
of "how is such a good thing free?" will come up.
think carefully about striking a balance between these two paradoxical
situations.
and yes if we are stressing on the fact that it is actually not free
as in free beer, then we must prove that the quality is 100 times
better.  this is where no virus issue can be stressed and also we need
to clear the mith which goes "linux has no virus because it is not
commonly used".
I need not mention who is spreading this rubbish shit amongst less
knowledgeable people.
regards.
Krishnakant.

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