OK, let me tell you a bit more about what we are doing.  I am sure that the design of the application is the cause...I just don't know where to start.
 
We have a site that processes online reservations. 
 
We also have hundreds of "clone" sites which we market to get the bookings.  Each clone is its own site.  Therefore, we have each one set up with it's own application name and several application variables.  Then each page deeper in the site pulls several pages from includes.  Each include is pulling data from the database.  This way if we change a page we only have to change it in one place.
 
Make sense?
 
Should we be using something other than application variables.   As far as I know we are not caching any queries.
 
Thoughts?
 
Kevin

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