Thanks. You have my permission to reprint this.... Actually, thanks for the free advertising! Esther At 07:24 PM 08/01/99 -0500, you wrote: >INTELLECTUAL VALUE >by Esther Dyson > >Wired 3.07 (1995) >(excerpt) >"In a new environment, such as the gravity field of the moon, >laws of physics play out differently. On the Net, there is an >equivalent change in "gravity" brought about by the ease of >information transfer. We are entering a new economic >environment - as different as the moon is from the earth - >where a new set of physical rules will govern what intellectual >property means, how opportunities are created from it, who >prospers, and who loses. > >Chief among the new rules is that "content is free." While not all >content will be free, the new economic dynamic will operate as >if it were. In the world of the Net, content (including software) >will serve as advertising for services such as support, >aggregation, filtering, assembly and integration of content >modules, or training of customers in their use. Intellectual >property that can be copied easily likely will be copied. It will be >copied so easily and efficiently that much of it will be distributed >free in order to attract attention or create desire for follow-up >services that can be charged for. Advertising has a poor >reputation in many quarters because most advertising is >designed for a broad market. But in the one-to-one world the >Net promises, advertising will often be tailored and of higher >quality. Those with more money to spend will get higher-quality >advertising. > >What should content makers do in such an inverted world? The >likely best course for content providers is to exploit that >situation, to distribute intellectual property free in order to sell >services and relationships. The provider's vital task is to figure >out what to charge for and what to give away - all in the >context of what other providers are doing and what customers >(will grow to) expect. > > > >__________________________________________________ >To receive the digest version instead, send a >blank email to [EMAIL PROTECTED] > >To SUBSCRIBE forward this message to: >[EMAIL PROTECTED] > >To UNSUBSCRIBE, forward this message to: >[EMAIL PROTECTED] > >Problems/suggestions regarding this list? Email [EMAIL PROTECTED] >___END____________________________________________ > > Esther Dyson Always make new mistakes! chairman, EDventure Holdings interim chairman, Internet Corp. for Assigned Names & Numbers [EMAIL PROTECTED] 1 (212) 924-8800 1 (212) 924-0240 fax 104 Fifth Avenue (between 15th and 16th Streets; 20th floor) New York, NY 10011 USA http://www.edventure.com High-Tech Forum in Europe: October 1999, Budapest PC Forum: 21 to 24 March 1999, Scottsdale (Phoenix), Arizona Book: "Release 2.0: A design for living in the digital age" __________________________________________________ To receive the digest version instead, send a blank email to [EMAIL PROTECTED] To SUBSCRIBE forward this message to: [EMAIL PROTECTED] To UNSUBSCRIBE, forward this message to: [EMAIL PROTECTED] Problems/suggestions regarding this list? Email [EMAIL PROTECTED] ___END____________________________________________
