http://vh1459.infi.net/business/docs/domains080899.htm

Support for simplified domain names so far has been very limited 
ANDREW ZAJAC 
CHICAGO TRIBUNE 

For months now, political and Internet power brokers have been wrangling
over how to dole out increasingly scarce and valuable Internet addresses. 

Bloomington, Ill., resident David Lalande isn't waiting for cyberspace
heavyweights to solve the on-line real estate crunch. 

Since late April, Lalande, the 34-year-old founder of a tiny, Central
Illinois-based Internet service provider named Dave's World, has been
evangelizing a simpler way of assigning domain names. 

Lalande's system eliminates the need for the familiar extensions .com, .net
and .org. Using his simplified domains, an Internet address is created
simply by placing a ''.'' three spaces from the end of a word. 

For example, instead of using www.generalmotors.com, the automaker would
simply use generalmot.ors. Microsoft.com would be micros.oft


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