Iain Tatch wrote:
2009/9/29 Dirk Koopman <d...@tobit.co.uk>:
Question: why do so many (british/possibly english) people drink so much
tasteless (bland?), yet reasonably alcoholic beer?
Advertising & marketing budgets that, combined across all the large
brewers of mainstream lagers, easily stretch into the hundreds of
millions of pounds.
Nope, that is a cop out. There is still perfectly good stuff out there
brewed by the majors that is not being drunk. Crucially, they see it
declining and, if asked, their customers seem to agree. Yet the horrible
stuff, their customers like it and are buying more of it.
What do you expect them to do? What would you do in their position?
